Arment Dietrich

Wheels aren’t the only thing being spun in DC’s Taxicab strike

By: Arment Dietrich | February 25, 2008 | 
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Blog written by Cory Sealey To anyone who has never had the joy of paying $12 for a five minute cab ride, Washington has a cab fare system which is reliant upon “zones” encompassing different parts of the city.  The more zones you cross while in a cab, the higher the price of your ride.  Many see this system as unfair and promotes dishonesty in cab [&hellip... Read More
Arment Dietrich

Tainted Reputation

By: Arment Dietrich | February 22, 2008 | 
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Blog written by Angela Loiacono The Medill School of Journalism used to stand on its own without an explanation. It’s one of the most highly regarded journalism programs in the country.  Yet, somehow the dean of the school John Lavine managed to taint this branch of Northwestern, and the Chicago Tribune told us all about it…a couple of times actually. It all started when he made [&hellip... Read More
Arment Dietrich

Can Effective PR Really Be Measured?

By: Arment Dietrich | February 21, 2008 | 
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Blog written by Josh Culver Recently I read a very interesting blog posting about the effectiveness of the current system of measuring the success of a PR campaign. In this article, the second on the subject, (and according to Francis the author, more to come) the author believes that finding the number of impressions is an inaccurate way to measure successful PR, showing two different examples [&hellip... Read More
Arment Dietrich

Credibility Is PR

By: Arment Dietrich | February 21, 2008 | 
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Blog written by Thomas Short I was surfing through some public relations industry news and came across an article talking about how PR is dying and “had a good run.” Mike Magee, the author specifically stated, “We can do without the middle person, or why deal with PR people when vendors just send out news releases or advertise themselves?”  The “middle person” they are accusing is [&hellip... Read More
Arment Dietrich

It Ain’t Easy Being Green

By: Arment Dietrich | February 20, 2008 | 
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Blog written by Liz Pope Waste Management (WM), a U.S. waste disposal company, found itself teetering on the edge of the disaster as media outlets described  it as “the nation’s largest polluter”. In an effort to cleanse its grimy reputation, the company spent $25 to $30 million a year for the last three years to fund television and print advertisements. At the time, WM was heading [&hellip... Read More
Arment Dietrich

Anonymous Sources Exploit Media

By: Arment Dietrich | February 18, 2008 | 
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Blog written by Sydney Ayers, APR An interesting thing happened last week in Denver.  A state legislator resigned following allegations by a lobbyist that he had made unwanted sexual advances at a party in advance of the session.  Now, that in and of itself is nothing new.  Unfortunately, leaders of all ilks are notorious for engaging in all manner of sexual misconduct.  What was interesting was [&hellip... Read More
Arment Dietrich

PR Professional vs. Publicist

By: Arment Dietrich | February 15, 2008 | 
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Blog written by Courtney Lawrence Molli’s last post really makes me think about how many people really know the basics about public relations, even people in the industry.  For example, the difference between a public relations professional and a publicist? A publicist is a person whose job it is to manage an image for a celebrity, book, film, or public figure.  While a public relations professional [&hellip... Read More
Arment Dietrich

Stop Weight Watchers. Start Living

By: Arment Dietrich | February 13, 2008 | 
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Blog written by Brigitte Lyons Weight Watchers has a new slogan that spins the language of the anti-diet movement and the fatosphere: Stop Dieting. Start Living. Not only is this language intentionally misleading, it’s also dangerous. I’m sure I’ve lost some of you, but let me explain. Stop Dieting. Start Living is misleading. The conventional definition of dieting is: The deliberate selection of food to control [&hellip... Read More
Arment Dietrich

Step Number One

By: Arment Dietrich | February 12, 2008 | 
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Blog written by Molli Megasko Good PR doesn’t just mean adding photos or links to your emails and making sure your pitch is sent on a slow news day?  Come on!  I’m here to tell you folks, good PR is about the relationships.  In the past few weeks I have seen too many articles on how to get your pitches read, and how to get reporters [&hellip... Read More
Arment Dietrich

On Target with Bloggers: Challengs, Opportunities Abound

By: Arment Dietrich | February 11, 2008 | 
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Blog written by Shawn M. Kahle, APR Target, one of America’s darlings of retail hip, is rethinking its long-standing policy of not talking to “non-traditional media” such as trade titles and blogs.  They’re increasing the number of corporate spokespeople and getting a better understanding of the current news sources of their core guests. I must admit I was surprised to learn their policy was still in [&hellip... Read More