Gini Dietrich

Business Succession Plan: What Happens In An Emergency?

By: Gini Dietrich | August 9, 2009 | 
On Saturday morning, I set out with my cycling group to ride at 5:15. The sky was overcast and a bit foggy and the wind was gusting at 35 mph, but the temperature was perfect, the wind was blowing only in one direction (which meant on the way home it’d be at our backs), and it wasn’t threatening to rain until well after we’d finish our [&hellip... Read More
Gini Dietrich

A Special #EpicMeetUp From Far #FollowFriday

By: Gini Dietrich | August 7, 2009 | 
July 25 was one for the history books when 10 people flew into Chicago for #epicmeetup. We met at Rockit in Wrigleyville and about 50 people ended up coming by at some point. Today’s #FollowFriday recommendations are for those who came from far to meet in real life! Next week’s recommendations will be those who came from near to meet IRL! @DebCE Deb is not only [&hellip... Read More
Gini Dietrich

Is It True Behind Every Successful Woman Is a Man?

By: Gini Dietrich | August 5, 2009 | 
One of my favorite reporters in the entire world is Del Jones, the leadership columnist for USA   Today. I’ve worked with him for many years. I know him in real life. I’m featuring him as a case study in a book (details forthcoming). And I have a daily conversation with him on Twitter. So when his cover story, “Often, men help women get to the corner [&hellip... Read More
Gini Dietrich

CEO Leadership Skills: What Does It Take to Be Level 5?

By: Gini Dietrich | August 4, 2009 | 
I think most of you know I’m a Vistage member. My Chair was here on Friday for our monthly one-to-one meeting. During that meeting he said to me, “It’s time for you to stop being an entrepreneur and become a level 5 CEO.” As is natural for me, I internalized his comments and have been thinking about it since then. What does a level 5 CEO [&hellip... Read More
Gini Dietrich

Measuring Social Media – Setting Benchmarks and Goals

By: Gini Dietrich | August 2, 2009 | 
One of the things I love about social media is it’s SO easy to measure! It’s so easy to set benchmarks and goals and then you can get as much information as you like (daily, weekly, monthly, quarterly, or annually) to watch you get closer and closer to your goals. Many people are intimidated by setting goals that are measurable, especially from a communication standpoint. But [&hellip... Read More
Gini Dietrich

Social Media Monitoring: Getting Started with Free Tools

By: Gini Dietrich | July 29, 2009 | 
In the past couple of weeks, we’ve had a lot of conversation about WHYyou should participate in a social media program. So you want some tips and tools on HOW to actually do that now?!? The very first step is to LISTEN and that’s where we’re going to focus today. * Go to Twitter search and enter your name, your company name, any of your brand [&hellip... Read More
Gini Dietrich

Intro to Social Media: What Is It?

By: Gini Dietrich | July 28, 2009 | 
We’ve spent some time here in the past few weeks talking about how much time to spend on social media, how to build content, and how to drive traffic. But a lot of the questions I’m getting from clients and prospects are along the lines of “What is social media?” or “Isn’t social media just another time waster developed by the Web?” Because of these questions, [&hellip... Read More
Gini Dietrich

It's #FollowFriday!

By: Gini Dietrich | July 24, 2009 | 
Just like I do every week, I’ve been compiling a list of people who have been highly engaging this week. Following are my July 24 recommendations for #FollowFriday. @aaswartz I briefly met Angie in San Diego in January and she immediately struck me as one of those women you want to know. Since then, she’s proved my first impression right. She does EVERYTHING! She’s an author, [&hellip... Read More
Gini Dietrich

Blog Content Creation: Tips for Writing Compelling Posts

By: Gini Dietrich | July 23, 2009 | 
Our newsletter was released yesterday and, in it, we described how to start a blog, create content, and drive traffic once you got going. If you don’t subscribe, do so here. It got me thinking.  Trust me when I say it’s hard to write compelling content every day. So hard, in fact, this very blog used to have multiple authors, just because the thought of my [&hellip... Read More
Gini Dietrich

How Much Time Should I Spend On Social Media?

By: Gini Dietrich | July 22, 2009 | 
I get this question ALL THE TIME! How much time should I spend on social media? How much time do you spend on your email? Do you have it down to a science that you can manage it effectively, while still doing your job? When email first entered our work lives, none of us knew how to handle it. We all thought it was evil and [&hellip... Read More