Arment Dietrich

PR Flaks

By: Arment Dietrich | October 3, 2006 | 
Last week Anna Griffin (not to be confused by the paper company of the same name) at the Oregonian wrote a story about public relations “flaks” placing stories.  She called out the Metropolitan Group, which has offices in Portland, Chicago, and Washington D.C., because they claim on their Web site they placed a story in USA Today.   Where do we, as PR professionals, draw the [&hellip... Read More
Arment Dietrich

How the Government Screwed Up the Use of VNRs

By: Arment Dietrich | September 13, 2006 | 
I was having dinner on Monday night with some friends and mentioned the launch of this blog.  One friend got really excited and related a story about being on vacation and seeing, what was clearly a video news release (VNR) used by the news channel but not identified as such.  He told me that the woman “reporter” was talking about the pros of the mining community [&hellip... Read More
Arment Dietrich

Corporate Spin Comes in Disguise

By: Arment Dietrich | September 11, 2006 | 
In yesterday’s St. Petersburg Times, Washington bureau chief editor, Bill Adair, discusses what corporations are doing to receive “independent and credible” coverage from reporters. They are paying for it!  GASP! The article draws three examples of how big corporation views wind up on the opinion pages of national newspapers. One, my favorite, says that James K. Glassman, a prominent syndicated columnist, denounced Super Size Me in [&hellip... Read More
Arment Dietrich

Welcome to FADS – The Fight Against Destructive Spin

By: Arment Dietrich | September 11, 2006 | 
Skilled spinners manipulate the facts and deceive the public, pushing their own agendas and clients with a complete disregard for journalistic integrity and common decency.  We have had enough of destructive spin, and we are putting an end to the strategic deception and outright lies. Spinners have tainted the reputation of public relations with their tall tales and twisted lies, but they are not alone in [&hellip... Read More