Mike Connell

Three Easy Rules to Help You Find Your Writing Voice

By: Mike Connell | October 18, 2017 | 
11
Finding your writing voice is easy if you stay true to yourself, know your audience, read often, and practice writing frequently. Mike Connell has three rules to help you find YOUR writing voice
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Gini Dietrich

When it’s OK to Provide Your Media List to the Client

By: Gini Dietrich | October 18, 2017 | 
6
A few weeks ago, we wrote an article about why it's never OK to provide your media list to a client. We've revisited the topic with a change of mind. Gini Dietrich has more on how this came about
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Laura Petrolino

Four Examples of User-Generated Content with Generational Appeal

By: Laura Petrolino | October 17, 2017 | 
18
As user-generated content continues to become increasingly powerful for brands, organizations must consider generational differences in its appeal.
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Gini Dietrich

Don’t be Scared! Top Challenges PR Agencies Face

By: Gini Dietrich | October 17, 2017 | 
13
The challenges small- and mid-sized PR agencies face are many, but solvable. Here are seven challenges, with solutions, you can begin on today
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Corina Manea

Why You Shouldn’t Ignore Video Content

By: Corina Manea | October 16, 2017 | 
9
Video content can be scary for some who don't love the camera, but Corina Manea argues it must be included in every one of your PR campaigns
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Laura Petrolino

How to Protect Your PR Plan Against the Forces of Evil

By: Laura Petrolino | October 16, 2017 | 
7
These five forces can make or break your PR plan. Laura Petrolino explains how to build it to work with them vs. against them and successful drive your goals
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Gini Dietrich

Gin and Topics: Thank You Notes to Hillary Clinton #GirlPower

By: Gini Dietrich | October 13, 2017 | 
4
On this week's Gin and Topics, your heart will warm with the thank you notes The Tonight Show writes to Hillary Clinton. That and four other great videos
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Mike Connell

The Big Question: The Best Ways to Invest in Your Career?

By: Mike Connell | October 13, 2017 | 
10
No matter your communications job, who you serve, or what you do, it is critical to invest in professional development for yourself.
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Hilary Bird

Easy Ways to Boost ROI Using Video Marketing

By: Hilary Bird | October 12, 2017 | 
2
Video marketing is no longer complicated. Even your cellphone is a viable recording platform. So marketers have no excuse not to try video marketing
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Gini Dietrich

Seven PR Metrics that Will Gain You Respect

By: Gini Dietrich | October 12, 2017 | 
94
The PR industry continues to get no respect because we STILL haven't figured out how to measure our work. Here are seven PR metrics to get you started
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