The best leaders are great communicators, but not everyone knows how to express the company's needs in words. Gini Dietrich provides six tips to improve your communication skills... Read More

On this week's Gin and Topics, you get to watch Bryan Adams and Taylor Swift in Toronto, dinosaurs fight for peaches... and yes, Amish Uber. Mike Connell has that and more!... Read More

Mike Connell harks back to Marshall McLuhan's original postulation and asks: Is the medium the message, or is the message, itself, paramount... Read More

Even though people take holidays, it's pretty important your email campaigns do not. Matt Benati explains why that is, and when to take advantage... Read More

Creative writing can be pivotal in improving your other writing. Mike Connell shares his essential writing tools that help him maintain his writing habit. ... Read More

There’s something I’ve been noticing more and more recently. People care less about what their message says and more about getting it heard. In their quest for engagement, people are focusing too much on getting likes and shares. And they’re not focusing enough on the sentiment of their message. People are sharing your content. Your reach is extending. Great. But if the comments you gain from [&hellip... Read More

These three common client service myths derail many client relationships for communications pros. Find out if you fall for one or more of them. ... Read More

If you have more money than brains, use outbound. If you have more brains than money, use Bullseye Marketing by Louis Gudema... Read More

Do we abandon longer forms of content because studies suggest our attention spans can't handle it? In short: No. Mike Connell makes the case for creative storytelling... Read More

Forty-six percent of marketers plan to add Facebook video to their content strategy in the coming year. Victor Blasco explains how you can do the same... Read More