The third "hub" of the PESO Model is shared media and it becomes important after owned and earned media. Gini Dietrich describes how to integrate it... Read More

There are four types of social media moderation that, when done well, allow a brand to enjoy the fruits of user-generated content while providing a safe online place for its consumers and avoiding censorship. Gini Dietrich walks you through all four and describes a brand's risk level for each... Read More

Paul Soseman has some interesting tips to help you create and manage virtual events that aren't just a sad substitute for in-person events but effective and valuable... Read More

In the weekly Survive and Thrive column from Spin Sucks, Jon-Mikel Bailey talks about how he sold his stake in a business and started anew..right before the shut down... Read More

Earned media is the 2nd step in the PESO Model. It serves to build awareness and attribution. Gini Dietrich describes how it begins to integrate with the other media types... Read More

Justice Ginsburg fought for equal rights, regardless of gender, but her work is not done. Gini Dietrich describes everything we have left to do to help women in this country continue to have rights. ... Read More

PR as the art of securing trust at scale. While that’s a very specific objective, Scott Baradell explains why it opens up limitless possibilities for PR professionals to helps organizations reach its goals... Read More

In this week's Survive and Thrive, Ashleigh Burskey talks about how this time has allowed her to reposition her agency and grow in new ways... Read More

Though paid media is the first in the PESO model acronym, it actually begins with owned media. Gini Dietrich describes how to start your content integration... Read More

If we’ve learned anything in the era of fake news, manipulated videos and images, and full-on social media terrorist attacks, it’s that just about anything can happen. Gini Dietrich shows you how to manage a crisis that happens through no fault of your own... Read More