Gini Dietrich

The 10 Mindset Shifts to Get Yourself Through a Crisis, Part 1

By: Gini Dietrich | March 24, 2020 | 
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A decade ago, Dan Sullivan proposed 10 mindset shifts, which are as relevant today as they were then. Gini Dietrich outlines them here and shows how they're relevant to a communicator... Read More
Laura Petrolino

Work More Effectively Anywhere: The Communicator’s Digital Declutter

By: Laura Petrolino | March 23, 2020 | 
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Ready, set, declutter! Now's a great time to clean out your digital workplace so you can work more effectively from anywhere. Follow these steps from Laura Petrolino for a digital declutter... Read More
Laura Petrolino

Resources to Help Communicators Stay Sane During the COVID-19 Crisis

By: Laura Petrolino | March 20, 2020 | 
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With the help of the Spin Sucks Community, we've compiled a list of resources for communications professionals to help you live, work, and stay (somewhat) sane during the COVID-19 crisis... Read More
Gini Dietrich

So You Work from Home AND Homeschool. Now What?

By: Gini Dietrich | March 19, 2020 | 
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For all of you parents who suddenly find yourself having to work from home AND homeschool, Gini Dietrich has some advice and a reminder: do the best you can... Read More
Deirdre Breakenridge

The Road to the FEEL Model and FEEL First Communications

By: Deirdre Breakenridge | March 18, 2020 | 
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The FEEL Model helps us communicate with audiences in a way that demonstrates passion, empathy, and an understanding of people's needs. Deirdre Breakenridge explains how... Read More
Gini Dietrich

So You Suddenly Work from Home. Now What?

By: Gini Dietrich | March 17, 2020 | 
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Your new normal is to work from home, but you have to do it on top of kids and/or spouses or partners home, too. Or without any human interaction. Gini Dietrich has several tips on how to survive... Read More
Laura Petrolino

Good News Stories for When You Don’t Want to Read About COVID-19

By: Laura Petrolino | March 16, 2020 | 
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Tired of reading endlessly about the pandemic. We've got you covered with good news stories to brighten your day... Read More
Laura Petrolino

PESO Model Certification: Your Questions Answered

By: Laura Petrolino | March 13, 2020 | 
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The PESO Model Certification is the answer to every communicator's need to be able to execute a fully integrated program—and measure results. Laura Petrolino has more... Read More
Gini Dietrich

The PESO Model Certification

By: Gini Dietrich | March 12, 2020 | 
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The PESO Model Certification from Spin Sucks and S.I. Newhouse School for Public Communications at Syracuse University is available. Gini Dietrich has the details on how to get yourself certified... Read More
Rik Haslam

News Media Are In Uncharted Waters—Where Do We Go From Here?

By: Rik Haslam | March 11, 2020 | 
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National and local media have been hollowed out. Distrust in social networks is on the rise. Rik Haslam offers a perspective on how news media can rebuild trust... Read More