Laura Petrolino

How to Protect Your PR Plan Against the Forces of Evil

By: Laura Petrolino | August 24, 2020 | 
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These five forces can make or break your PR plan. Laura Petrolino explains how to build it to work with them vs. against them and successful drive your goals... Read More
Susan Diaz

Survive and Thrive: How Susan Diaz Is Doing Both

By: Susan Diaz | August 21, 2020 | 
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Susan Diaz discusses how she isn't just surviving but thriving—and how she rejiggered her podcast schedule, found out how much she likes her kid, and how she super sharpened her agency's offerings... Read More
Gini Dietrich

Tips to Plan, Research, Write, and Publish Your Content

By: Gini Dietrich | August 20, 2020 | 
45
The priority is to always write for humans, but robots should also be considered. Gini Dietrich has tips on how to plan, research, write, & publish content... Read More
Gini Dietrich

How to Handle Clients or Executives Who Want Your Time 24/7

By: Gini Dietrich | August 18, 2020 | 
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Can communicators offer social media, community building, and crisis...and still be able to have a life, sleep, and perhaps even become a teacher? Gini Dietrich and Chip Griffin explore this possibility... Read More
Laura Petrolino

PR Plan Dos and Don’ts: Eight Ways to Maximize Your Results

By: Laura Petrolino | August 17, 2020 | 
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These eight dos and don'ts will maximize the results of your PR plan and help you avoid the most common traps PR pros make. Laura Petrolino outlines what you need to do. ... Read More
Lauren Howe

Survive and Thrive: How Lauren Howe Is Doing Both

By: Lauren Howe | August 14, 2020 | 
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In a weekly series called Survive and Thrive, Laura Petrolino discusses why she's learned self-care is the secret ingredient to growth... Read More
Gini Dietrich

The Super Simple Seven-Step Process to Email Marketing Success

By: Gini Dietrich | August 13, 2020 | 
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In a world where attention is divided, email marketing still works, if done well and with value. Gini Dietrich has a seven-step process to help you define success... Read More
Gini Dietrich

How to Create Non-Traditional Revenue Streams

By: Gini Dietrich | August 11, 2020 | 
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In a cross promotion with the Agency Leadership podcast, Gini Dietrich and Chip Griffin talk how to create non-traditional revenue streams... Read More
Laura Petrolino

How to Create a Successful PR Plan in Five Steps

By: Laura Petrolino | August 10, 2020 | 
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Laura Petrolino provides five steps to help you create a successful PR plan. One which leverages the PESO model to drive and convert leads and create real business results... Read More
Laura Petrolino

Survive and Thrive: How Laura Petrolino Is Doing Both

By: Laura Petrolino | August 7, 2020 | 
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Laura Petrolino discusses how she isn't just surviving but thriving during 2020 and why she's learned self-care is the secret ingredient to growth... Read More