Maureen Jann

Five Benefits of Appearing on a Guest Podcast

By: Maureen Jann | June 14, 2018 | 
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The benefits of podcasting continue to arise and lots of brands are starting one. But there also is benefit to appearing as a guest on a podcast... Read More
Gini Dietrich

Professional Development: How Perfect Practice Makes Perfect

By: Gini Dietrich | June 14, 2018 | 
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A piano teacher used to say, "Perfect practice makes perfect," which is the same mantra we want you to live by when you get into professional development. Gini Dietrich has more... Read More
Manish Dudharejia

5 Tips for Ramping Up Live Video on Social Media

By: Manish Dudharejia | June 13, 2018 | 
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The live video train continues to gain steam and isn't going away anytime soon. Here are five tips to make sure your brand shines with this content tactic... Read More
Gini Dietrich

What to Include in Your PR Metrics Dashboard

By: Gini Dietrich | June 13, 2018 | 
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Now that you've learned how to read data and treat your PR metrics like data, not math, it's time to create your dashboard and start to measure results... Read More
Molly Clarke

Leverage a CRM and Your Creativity for Data-Driven PR

By: Molly Clarke | June 12, 2018 | 
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We all know we need to leverage data, but it's a bit overwhelming for right brainers. Molly Clarke has some options for data-driven PR that's less intimidating... Read More
Gini Dietrich

The Spin Sucks Podcast Launches Today!

By: Gini Dietrich | June 12, 2018 | 
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It's been in the works for many months and the Spin Sucks podcast finally launches today. Here are the first three episodes and what you can expect in the future... Read More
Drew McLellan

Seven Steps in the Agency New Business Development Process

By: Drew McLellan | June 11, 2018 | 
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Agencies know what it’s like to do new business development, but do they know how organizations think during their search for an agency? Drew McClellan outlines seven steps to include in your next pitch... Read More
Laura Petrolino

Three Message Types for Effective Brand Storytelling

By: Laura Petrolino | June 11, 2018 | 
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Reinforce, supporter, or challenger. Laura Petrolino explains how these three types of brand storytelling define how you can effectively communicate and convert your target consumer. ... Read More
Gini Dietrich

Gin and Topics: This May Be the Strangest One Yet

By: Gini Dietrich | June 8, 2018 | 
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This week's Gin and Topics truly may be the strangest one we've ever curated. Strange doesn't mean funny or entertaining, but the videos are weird... Read More
Mike Connell

The Big Question: What Does ROI Mean to You?

By: Mike Connell | June 8, 2018 | 
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The ROI of an event, a meeting, or lifestyle choices aren’t easy to define. Mike Connell wants to know: What does ROI mean to you... Read More