Nancy Marshall

Why Sales and Content Marketing Need to Marry In a Post-COVID World

By: Nancy Marshall | June 24, 2020 | 
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As COVID-era sales techniques change, the responsibility is on communicators to funnel leads to sales teams. Guest author, Nancy Marshall, says content marketing plays a key role. ... Read More
Gini Dietrich

A Deep Dive Into Owned Media In a PESO Model Program

By: Gini Dietrich | June 23, 2020 | 
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In the forthcoming weeks, we’ll look at how the media types strategically build into a PESO Model. Gini Dietrich starts you out with owned media... Read More
Laura Petrolino

Ask These 15 Questions to Improve Your Buyer’s Journey

By: Laura Petrolino | June 22, 2020 | 
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Laura Petrolino provides 15 questions that will help you improve your buyer's journey and turn more prospects into loyal customers. ... Read More
Gini Dietrich

My Hot Mess: How Susan Cellura Is Coping During a Pandemic

By: Gini Dietrich | June 19, 2020 | 
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Gini Dietrich puts Susan Cellura in the "My Hot Mess" hot seat to discuss the quicksand of job hunting during a global pandemic and economic recession... Read More
Gini Dietrich

A Gigantic List of Tools for Communicators

By: Gini Dietrich | June 18, 2020 | 
21
There are a ton of free and paid tools that makes the job of the communicator much, much easier. Gini Dietrich shares a gigantic list of our favorites... Read More
Laura Petrolino

How to Spot Fake News: Triangulation for Communications Pros

By: Laura Petrolino | June 17, 2020 | 
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Laura Petrolino explains how to spot fake news with information triangulation. This research method will help you break down fact from fiction and become aware of biases (even your own). ... Read More
Gini Dietrich

Using the PESO Model to Pivot Your Career

By: Gini Dietrich | June 16, 2020 | 
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Gini Dietrich breaks the PESO Model into pieces, explains how each part works in connection to the other and shows that an updated and effective communication strategy creates authority, builds awareness, and generates results for your organization. ... Read More
Laura Petrolino

How to Destroy a Brand: Lessons from the CrossFit CEO

By: Laura Petrolino | June 15, 2020 | 
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Want to learn how to destroy a brand in a matter of weeks? Follow the play-by-play of actions from the Crossfit CEO. Laura Petrolino explains why it's important for commuincators. ... Read More
Gini Dietrich

My Hot Mess: How Jay Acunzo Is Coping During a Pandemic

By: Gini Dietrich | June 12, 2020 | 
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Gini Dietrich puts Jay Acunzo in the "My Hot Mess" hot seat to discuss saving the webinar from itself, messy houses, and running a daycare for one at home... Read More
Gini Dietrich

15 Key PR Metrics to Measure in a PESO Model Program

By: Gini Dietrich | June 11, 2020 | 
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The PESO Model is great in theory, but can you measure it? Gini Dietrich breaks down 15 PR metrics to use in your integrated campaigns... Read More