As COVID-era sales techniques change, the responsibility is on communicators to funnel leads to sales teams. Guest author, Nancy Marshall, says content marketing plays a key role. ... Read More

In the forthcoming weeks, we’ll look at how the media types strategically build into a PESO Model. Gini Dietrich starts you out with owned media... Read More

Laura Petrolino provides 15 questions that will help you improve your buyer's journey and turn more prospects into loyal customers. ... Read More

Gini Dietrich puts Susan Cellura in the "My Hot Mess" hot seat to discuss the quicksand of job hunting during a global pandemic and economic recession... Read More

There are a ton of free and paid tools that makes the job of the communicator much, much easier. Gini Dietrich shares a gigantic list of our favorites... Read More

Laura Petrolino explains how to spot fake news with information triangulation. This research method will help you break down fact from fiction and become aware of biases (even your own). ... Read More

Gini Dietrich breaks the PESO Model into pieces, explains how each part works in connection to the other and shows that an updated and effective communication strategy creates authority, builds awareness, and generates results for your organization. ... Read More

Want to learn how to destroy a brand in a matter of weeks? Follow the play-by-play of actions from the Crossfit CEO. Laura Petrolino explains why it's important for commuincators. ... Read More

Gini Dietrich puts Jay Acunzo in the "My Hot Mess" hot seat to discuss saving the webinar from itself, messy houses, and running a daycare for one at home... Read More

The PESO Model is great in theory, but can you measure it? Gini Dietrich breaks down 15 PR metrics to use in your integrated campaigns... Read More