The benefits of podcasting continue to arise and lots of brands are starting one. But there also is benefit to appearing as a guest on a podcast... Read More

A piano teacher used to say, "Perfect practice makes perfect," which is the same mantra we want you to live by when you get into professional development. Gini Dietrich has more... Read More

The live video train continues to gain steam and isn't going away anytime soon. Here are five tips to make sure your brand shines with this content tactic... Read More

Now that you've learned how to read data and treat your PR metrics like data, not math, it's time to create your dashboard and start to measure results... Read More

We all know we need to leverage data, but it's a bit overwhelming for right brainers. Molly Clarke has some options for data-driven PR that's less intimidating... Read More

It's been in the works for many months and the Spin Sucks podcast finally launches today. Here are the first three episodes and what you can expect in the future... Read More

Agencies know what it’s like to do new business development, but do they know how organizations think during their search for an agency? Drew McClellan outlines seven steps to include in your next pitch... Read More

Reinforce, supporter, or challenger. Laura Petrolino explains how these three types of brand storytelling define how you can effectively communicate and convert your target consumer. ... Read More

This week's Gin and Topics truly may be the strangest one we've ever curated. Strange doesn't mean funny or entertaining, but the videos are weird... Read More

The ROI of an event, a meeting, or lifestyle choices aren’t easy to define. Mike Connell wants to know: What does ROI mean to you... Read More