Everyone talks about the importance of building community, especially for brands, but no one gives you the secret sauce to get you started. While it's not an easy button, Gini Dietrich does tell you where to start... Read More

As communications pros we know community building as a great way to drive revenue and awareness for our brands. But it's actually so much more. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive. ... Read More

Gini Dietrich puts Cathy McPhillips in the "My Hot Mess" hot seat to discuss how her hot mess is learning Swahili and swapping recipes with her siblings. ... Read More

The PR industry is in trouble. 60% expect to be absorbed by marketing by 2022. Gini Dietrich says if we own and measure the PESO model, though, we have a fighting chance... Read More

If there is one advantage that real-world shopping has over virtual, it's the visual experience, which visual AI is changing for ecommerce businesses. Shane Barker describes how it works, what to expect, and how to integrate it into your online store... Read More

Even though most hate it, thought leadership is an important part of an PESO Model program. But what does that mean? How can it be effective? Gini Dietrich outlines how to plan for, and implement, your expert series... Read More

Does your consumer view you as an insider or an outsider? That depends on the way you communicate with them and the language you use. Laura Petrolino explains why you must learn the language of the online communities you want to target and provides six steps to become "fluent." ... Read More

Gini Dietrich puts Katie Robbert in the "My Hot Mess" hot seat to discuss how her hot mess is tying 80s ballads to isolation as an introvert... Read More

When presenting the PESO Model, we often hear how PR pros love it, but they'll never gain leadership's buy-in. Here is Gini Dietrich with how to create a solid business case for the implementation to fight that battle... Read More

Messaging and brand storytelling needs to take a different tone during times of crises. Guest author, Mike McGrath, has more about why so many brands miss the mark. ... Read More