Gina Luttrell

How to Prioritize Diversity and Inclusion In Your Communications

By: Gina Luttrell | September 14, 2020 | 
This guide from guest authors Natalia Flores and Gina Luttrell explains the biggest mistakes communicators make when considering diversity in their campaigns (and how to fix them)... Read More
Shawna McGregor

Survive and Thrive: How Shawna McGregor Is Doing Both

By: Shawna McGregor | September 11, 2020 | 
In this week's Survive and Thrive, Shawna McGregor talks about how an essential industry (cannabis) has helped her survive this crazy time we are in... Read More
Gini Dietrich

It’s Our Birthday! Join Us In a Virtual Celebration!

By: Gini Dietrich | September 10, 2020 | 
It's the 14th birthday (hullabaloo) of Spin Sucks and you're invited to join the celebration. Gini Dietrich talks about results to date, and what a blog does as a teenager... Read More
Gini Dietrich

What Is the PESO Model?

By: Gini Dietrich | September 8, 2020 | 
The PESO model is widely used by the PR industry, but it's not often it's used to the fullest extent. Gini Dietrich has a week-by-week breakdown on how to use it effectively... Read More
Carla Vallone

Survive and Thrive: How Carla Vallone Is Doing Both

By: Carla Vallone | September 4, 2020 | 
In this week's Survive and Thrive, Carla Vallone talks about how breaking up with her printer in exchange for fizzy water during this pandemic we're in... Read More
Gini Dietrich

How to Clearly Define Your Crisis Communications Plan

By: Gini Dietrich | September 3, 2020 | 
A social media crisis does not have to mean the end of the world, or even that you have to sleep at the office. With a smart plan, you can get past it quickly... Read More
Gini Dietrich

The Different Types of Revenue Streams Comms Pros Can Build

By: Gini Dietrich | September 1, 2020 | 
The money you earn doesn’t have to come from the same place. Gini Dietrich has several different revenue streams you can add to make up your total income... Read More
Laura Petrolino

The 2020 Back-to-School Guide for the PR Professional

By: Laura Petrolino | August 31, 2020 | 
Kids shouldn't be the only ones going back-to-school. Here's how you can focus on your PR professional development and grow your career. ... Read More
Travis Claytor

Survive and Thrive: How Travis Claytor Is Doing Both

By: Travis Claytor | August 28, 2020 | 
In this week's Survive and Thrive, Travis Claytor talks about how he was excited to have his wife working from home...for the first week... Read More
Gini Dietrich

A Four-Step Process for Your Crisis Management Plan

By: Gini Dietrich | August 27, 2020 | 
Today’s crises require fast action, swift responses, and confidence in how it’s being handled. Gini Dietrich has a four-step process to build your crisis management plan... Read More