Gini Dietrich

How Our Biases Affect Our Communications Plans

By: Gini Dietrich | April 23, 2019 | 
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Do you ever sit back and think about where your knowledge comes from? Gini Dietrich talks about how your expertise, combined with what you don't know, affects your communications plans... Read More
Laura Petrolino

Image Copyright Laws: Rules You Might Not Know…But Need To

By: Laura Petrolino | April 22, 2019 | 
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In part two of Laura Petrolino's discussion with IP lawyer Shannon Montgomery they discuss the image copyright laws for GIFs, memes, photos you take yourself, and free image sites. ... Read More
Whitney Danhauer

Spin Sucks Question: What Are Your Favorite Social Listening Tools?

By: Whitney Danhauer | April 19, 2019 | 
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When there’s coverage about your brand how do you find out about it? Whitney Danhauer dives into everyone's favorite social listening tools in our #SpinSucksQuestion... Read More
Gini Dietrich

The Future of PR: Why We Must Own the PESO Model

By: Gini Dietrich | April 18, 2019 | 
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The PR industry is in trouble. 60% expect to be absorbed by marketing by 2022. Gini Dietrich says if we own and measure the PESO model, though, we have a fighting chance... Read More
Martin Waxman

How to Put AI in PR and Demonstrate the Value of Communicators

By: Martin Waxman | April 17, 2019 | 
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Artificial intelligence is here, yet communicators aren't sure how to put AI in PR. Martin Waxman outlines key issues and offers actionable strategies... Read More
Gini Dietrich

The RFP Process: When to Respond and When to Bow Out

By: Gini Dietrich | April 16, 2019 | 
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Love them or hate them, the RFP process is here to stay. They take tons of time, there’s no guarantee of a return, and most are really badly written. Gini Dietrich has more... Read More
Laura Petrolino

Copyrighted Images: What Communicators Need to Know

By: Laura Petrolino | April 15, 2019 | 
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It's a communicators responsibility to understand proper image use. Laura Petrolino explains the rules around copyrighted images to protect yourself and your client. ... Read More
Whitney Danhauer

Spin Sucks Question: Business Networking Advice for College Grads

By: Whitney Danhauer | April 12, 2019 | 
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Business networking can be tricky. In this week's #SpinSucksQuestion, Whitney Danhauer asks for advice from some of the best communications pros around... Read More
Tressa Robbins

All Aboard: Why Client Onboarding is Essential for Agencies

By: Tressa Robbins | April 11, 2019 | 
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Onboarding has different meanings to different people in different industries. Tressa Robbins tells us why it's important in every industry, and offers tips... Read More
Gini Dietrich

What is Public Relations?

By: Gini Dietrich | April 11, 2019 | 
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It's difficult to define public relations when the industry organization's definition is fluff. Here is an attempt at a new definition... Read More