Gini Dietrich

Gin and Topics: It’s My Pleasure to Serve and Come Back, Barack

By: Gini Dietrich | December 1, 2017 | 
On this week's Gin and Topics, SNL does an R&B rendition to beg President Obama to come back, Chick-fil-A kills a viral video, and more hilarity.
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Mike Connell

The Big Question: What Are Your Book Ideas?

By: Mike Connell | December 1, 2017 | 
We write a lot, present a lot, and build expertise in our respective areas. As a result, book ideas are plentiful... What are your book ideas?
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Christina Battons

11 Apps to Help with Writing Blog Posts

By: Christina Battons | November 30, 2017 | 
Writing blog posts is much easier these days thanks to numerous online tools for proofreading content and capturing ideas
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Gini Dietrich

The Spin Sucks 30-Day Communications Challenge

By: Gini Dietrich | November 30, 2017 | 
It's 2018 and it's going to be a great year! To guarantee you will have success this year, Spin Sucks has re-launched its 30-day communications challenge. Gini Dietrich has details, and gives you the information on how to get started
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Debbie Johnson

Why Today’s PR Professionals Need Delegation Skills

By: Debbie Johnson | November 29, 2017 | 
A successful public relations professional knows it is important to have delegation skills and knows how to delegate effectively
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Gini Dietrich

How We Work: Guidelines and Rules

By: Gini Dietrich | November 29, 2017 | 
In the third in our series on how we work, we share the guidelines and rules that make us efficient and productive and, most importantly, happy
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Tom Elgar

Expert-to-Expert Marketing: A New Approach to Winning Business

By: Tom Elgar | November 28, 2017 | 
Expert-to-expert marketing uses technology to employ expert knowledge in an authentic people-first way, ultimately helping win new business
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Gini Dietrich

Content Creation Series: Measure Your Results

By: Gini Dietrich | November 28, 2017 | 
In the fourth installment of the content creation series, it's time to learn how to measure results of your owned and earned media program.
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Megan Harris

Guidelines to Help Communicators Embrace Artificial Intelligence

By: Megan Harris | November 27, 2017 | 
Most consumers want transparency where artificial intelligence is concerned.Communicators embracing AI must adopt ethical guidelines in marketing practices
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Laura Petrolino

4 Incredible Examples of Social Media Storytelling

By: Laura Petrolino | November 27, 2017 | 
These four examples of social media storytelling will inspire you to use your shared media platforms to create compelling and effective stories. Laura Petrolino explains why
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