Laura Petrolino explains why your public relations professional development hours should be spent studying more than just communications related topics. ... Read More

On this week's Gin and Topics, you get to watch Phil Mickelson dance...and dodge golf balls and it is glorious. Gini Dietrich has that and more entertainment for you... Read More

Mike Connell asks: How important is video marketing? If it is absent from your content strategy, do you need to add it? How much should you layer in... Read More

Beta testing is a necessary thing, but it doesn't have to be evil. Mack Woo describes how to use it well, and what you can achieve with it... Read More

If you want to generate leads from a speaking engagement, Gini Dietrich outlines six ways you can do so without selling from the stage or being obnoxious... Read More

As we try to figure out what to charge for services, it's rare that we use psychology to guide us. But that's exactly what will help you establish a good pricing strategy. Paul Skah outlines research that will help you develop your strategy...and your prices... Read More

When you have a dream goal, you have to build a bulletproof mindset so as not to let anything get in the way of achieving it. Not people or culture or society. Gini Dietrich has five steps to get there... Read More

Email has become increasingly worse, and the total number is expected to grow exponentially, which is why email management software is so important. Dmitri Leonov has more about which types to choose...and why Sanebox rules... Read More

Want to create a lasting organizational culture change in your business? Take a tip from the Alcoholics Anonymous 12-step program.. Laura Petrolino explains how... Read More

When you’re trying to choose the right web hosting service for your company, there are many considerations to keep in mind. Paul Teitelman will help you decide here... Read More