Introducing the newly improved PESO model graphic and process, and official certification that are now available to help communicators evolve their careers. Gini Dietrich describes the changes and how you can build your own PESO model program... Read More

Women need women to succeed. Women mentors are more important for female communicators now than they've ever been. Laura Petrolino explains why and how you can help. ... Read More

In a mobile-first world, visual storytelling is a communications essential. Our next #SpinSucksAMA features Serena Ehrlich sharing visual storytelling strategies, tips, and tools. ... Read More

Hopefully, in the light of coronavirus, we can continue business as usual, but hope is not a strategy. Preparation is key. Gini Dietrich has some tips to help you prepare... Read More

Client trust doesn't happen overnight. Neither does building a team that earns trust from both you and your clients. Ken Jacobs explains how... Read More

A Star Wars superfan has written a 30,000 word dissertation on why the franchise sucks. He wants to get it in front of Bob Iger and asks for help. Gini Dietrich shows how the PESO model could help him achieve his goals... Read More

False fears among employees can create a disaster. Use internal communications processes to prevent it and help team members feeling secure. Laura Petrolino shares tips to do so. ... Read More

These online courses will help your career and business. Laura Petrolino shares which courses our community recommends and helps you outline a plan to get yourself out of the February slump... Read More

The PESO model—paid, earned, owned, and shared media—serves as an integration tool for communicators. Gini Dietrich shows you how to you use it, what to measure, and more... Read More

Here's your one-stop-shop of tools and resources on how to implement and measure the PESO model as part of an integrated communications program... Read More