Gini Dietrich

50 Writing Prompts for Content Development

By: Gini Dietrich | January 16, 2020 | 
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Content development can often be challenging, which is why we have 50 writing prompts to help you get started. From fill-in-the-blanks to questions, Gini Dietrich has you covered... Read More
Tony Gnau

How to Pay for Video in 2020 and Not Break Your Budget

By: Tony Gnau | January 15, 2020 | 
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Are you planning to produce videos for your organization? What's the best way to pay for them, retainer or one-off? Tony Gnau shares video budgeting tips... Read More
Gini Dietrich

How to Spot Red Flags In New Business Relationships

By: Gini Dietrich | January 14, 2020 | 
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It’s important to be realistic and weigh risks against the opportunities. Looking for red flags is the best way to do that. Gini Dietrich shows you how... Read More
Laura Petrolino

What Cats Can Teach Us About Effective Content Creation

By: Laura Petrolino | January 13, 2020 | 
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Jealous of Grumpy Cat? Wish your content was as sharable as LOLCats? Have no fear! Laura Petrolino goes straight to the source to find out what feline-inspired content creation tips you should use in your content strategy. It's like catnip for the communications pro. ... Read More
Laura Petrolino

Spin Sucks Question: Communications Trends of 2020

By: Laura Petrolino | January 10, 2020 | 
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From AI to how political campaigns use social media, our Spin Sucks Community weighs in on the communications trends they are most excited for in 2020 in our #SpinSucksQuestion... Read More
Gini Dietrich

Why You Should Set New Year’s Goals vs. Resolutions

By: Gini Dietrich | January 9, 2020 | 
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Making a resolution may not be the best way to actually make any changes. What can be a lot more effective is setting SMART goals. Gini Dietrich describes how to do this—and how to stay on task for the entire year... Read More
Martin Waxman

Spin Sucks AMA: Deirdre Breakenridge on Communicating with the FEEL Model

By: Martin Waxman | January 8, 2020 | 
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After a personal tragedy, Deirdre Breakenridge embarked on a one-year research journey and developed a framework for more empathetic communications. Join Deirdre on our next #SpinSucksAMA as she discusses the FEEL Model... Read More
Gini Dietrich

How to Repurpose Your Media Interviews

By: Gini Dietrich | January 7, 2020 | 
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Not every interview will see the light of day. We have no control over that and yet, if our media interviews don't air/publish/run, it's our fault. Gini Dietrich describes how to repurpose your unaired interviews... Read More
Laura Petrolino

Growing a Business: The Jump Shot Success Strategy

By: Laura Petrolino | January 6, 2020 | 
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What does basketball have to do with growing a business? Find out why every entrepreneur should take a lesson from Kenny Sailors, inventor of the jump shot... Read More
Jesse Wynants

Five Things I Learned About the PR Industry: A Tech’s POV

By: Jesse Wynants | January 3, 2020 | 
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The PR industry has evolved a lot in the past 10 years. Jesse Wynants, a tech insider, offers his POV on the changes and what they mean for the future... Read More