What should a successful PR pitch include? What about the dos and don'ts? Colleen Martell tackles that and more. Read it all here... Read More

It's difficult to define public relations when the industry organization's definition is fluff. Here is an attempt at a new definition... Read More

Mentoring has changed throughout the years. Today, the ability to mentor and be mentored simultaneously grows exponentially as a result of social media and collaborative technology. Deirdre Breakenridge looks at five considerations to keep in mind to take advantage of the mentoring and reverse-mentoring process... Read More

It's easy to panic when our domain authority or our search rankings drop. But there are two questions to ask yourself before you freak out... Read More

Is SEO for content part of your content marketing strategy? How do you reconcile SEO with human connection? Kimberly Crossland explains why she took a step back in the SEO game... Read More

A news release is one teeny, tiny part of an overall communications program. To help it stand out, take these three extra steps for better success... Read More

Dealing with a PR crisis is not easy and it requires a lot of preparation in advance. There are many things we can learn from a PR crisis. Daniel Wesley shares four quotes to boost your confidence and help keep your reputation intact... Read More

Looking for a new job? Laura Petrolino shares five PR interview tips to help you prepare for, and excel at, your next public relations job interview. ... Read More

You will love this father daughter road trip in this edition of Gin and Topics. That, laugh and lose, a dad's makeup tutorial, and more... Read More

We are communicators. We need tools to help us be better and faster in our jobs. That's why we asked you, "Which communication tools work best for communicating with your team or clients?" Read on to learn the best tools experts use... Read More