Gini Dietrich

The Newly Refreshed PESO Model Graphic and Process

By: Gini Dietrich | March 10, 2020 | 
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Introducing the newly improved PESO model graphic and process, and official certification that are now available to help communicators evolve their careers. Gini Dietrich describes the changes and how you can build your own PESO model program... Read More
Laura Petrolino

Why Female Communicators Need to Have—and Be—Mentors

By: Laura Petrolino | March 9, 2020 | 
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Women need women to succeed. Women mentors are more important for female communicators now than they've ever been. Laura Petrolino explains why and how you can help. ... Read More
Martin Waxman

Spin Sucks AMA: Serena Ehrlich on Visual Storytelling Essentials

By: Martin Waxman | March 6, 2020 | 
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In a mobile-first world, visual storytelling is a communications essential. Our next #SpinSucksAMA features Serena Ehrlich sharing visual storytelling strategies, tips, and tools. ... Read More
Gini Dietrich

How to Handle Communications About the Coronavirus

By: Gini Dietrich | March 5, 2020 | 
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Hopefully, in the light of coronavirus, we can continue business as usual, but hope is not a strategy. Preparation is key. Gini Dietrich has some tips to help you prepare... Read More
Ken Jacobs

How to Build a Communications Team That Earns Client Trust

By: Ken Jacobs | March 4, 2020 | 
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Client trust doesn't happen overnight. Neither does building a team that earns trust from both you and your clients. Ken Jacobs explains how... Read More
Gini Dietrich

Star Wars, the PESO Model, and a Challenge for You

By: Gini Dietrich | March 3, 2020 | 
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A Star Wars superfan has written a 30,000 word dissertation on why the franchise sucks. He wants to get it in front of Bob Iger and asks for help. Gini Dietrich shows how the PESO model could help him achieve his goals... Read More
Laura Petrolino

Use Internal Communications to Eliminate False Fears

By: Laura Petrolino | March 2, 2020 | 
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False fears among employees can create a disaster. Use internal communications processes to prevent it and help team members feeling secure. Laura Petrolino shares tips to do so. ... Read More
Laura Petrolino

The February Slump Professional Development: Online Courses

By: Laura Petrolino | February 28, 2020 | 
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These online courses will help your career and business. Laura Petrolino shares which courses our community recommends and helps you outline a plan to get yourself out of the February slump... Read More
Gini Dietrich

PR Pros Must Embrace the PESO Model

By: Gini Dietrich | February 27, 2020 | 
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The PESO model—paid, earned, owned, and shared media—serves as an integration tool for communicators. Gini Dietrich shows you how to you use it, what to measure, and more... Read More
Laura Petrolino

How to Implement the PESO Model In Your Communications Program

By: Laura Petrolino | February 26, 2020 | 
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Here's your one-stop-shop of tools and resources on how to implement and measure the PESO model as part of an integrated communications program... Read More