Gini Dietrich

What the Power of Time Off Does for Productivity and Morale

By: Gini Dietrich | February 7, 2019 | 
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It is completely counterintuitive to think about taking time off to be more productive. But more companies are testing prolonged time off as a benefit. Gini Dietrich has the details... Read More
Doug Levy

Commonality of Crises: What Your Organization Can Do to Prepare

By: Doug Levy | February 6, 2019 | 
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Everyone at every level of every organization must know how to recognize an incipient crisis, what to do, and whom to call for help. Doug Levy explains why. ... Read More
Gini Dietrich

Big Spin Sucks Content News…and What It Means For You

By: Gini Dietrich | February 6, 2019 | 
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The Spin Sucks team has big content news and you've heard it here first. Gini Dietrich has what will change—and what it means for you... Read More
Adam Smith

Trade Show Success: Tips for Venturing Beyond Your Exhibition Booth

By: Adam Smith | February 5, 2019 | 
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Remaining stationary is one of the big mistakes many exhibitors make, Adam Smith says. To make connections, you need to walk away from your exhibit and go talk to other people at their booths... Read More
Gini Dietrich

Brand Storytelling: A Tale As Old As Time

By: Gini Dietrich | February 5, 2019 | 
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There are three types of brand storytelling personas that will help you determine how to best tell your story that is unique to your organization. Gini Dietrich describes them, with examples for best use... Read More
Caitlin Copple Masingill

Agency Advice on Becoming a Benefit Corporation

By: Caitlin Copple Masingill | February 4, 2019 | 
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For many PR or marketing agencies, the potential upside—monetary, social, and other—that comes with becoming a benefit corporation is well worth the effort. Caitlin Copple Masingill explains why... Read More
Laura Petrolino

How to Lead Communications Around Organizational Change

By: Laura Petrolino | February 4, 2019 | 
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Communicators play an important role in any type of organizational change. Laura Petrolino outlines the six elements needed to drive success at every level. ... Read More
Gini Dietrich

Gin and Topics: Watch Marie Kondo Tidy a Writer’s Office

By: Gini Dietrich | February 1, 2019 | 
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On this week's Gin and Topics, Marie Kondo tidy's one of Ellen's writers' office. That, a Norwegian who skinny dips in freezing water, and more... Read More
Greg Brooks

The Spin Sucks Question: What is the Biggest Ethics Challenge in PR Today?

By: Greg Brooks | February 1, 2019 | 
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PR practitioners have long had a complex relationship with the ethics surrounding our work. So Greg Brooks asks, what are the biggest ethics challenges on the PR landscape today... Read More
Greg Brooks

#PRStudChat: The Evolving Owned Media Landscape

By: Greg Brooks | January 31, 2019 | 
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Media relations pro Megan Licursi recently stopped by #PRStudChat to talk about how the evolving owned media landscape is affecting the communications industry... Read More