Improv isn't just for comedians. Every business person can use it to learn how to rock their next speech—to colleagues, an audience, or your spouse... Read More

When you start out in business, you tend to take every client who comes your way. But there is something freeing about working only with your ideal client. Gini Dietrich has more... Read More

Storytelling: Statistics can draw us into a campaign. Humor can hook us. Shocking imagery can, well, shock us. But stories have us coming back for more. Mike Connell has more... Read More

There are three reasons people cite that they don't comment on blog posts anymore, but Gini Dietrich makes the case to bring them back for teaching and learning... Read More

Influencer marketing is all the rage, but do you have to work only with celebrities or will micro-influencers be just as effective? Anne Deanovic has more... Read More

In the third of four in a series on PR metrics, Gini Dietrich walks you through why measurement isn't math, it's telling a story with data—and what to measure... Read More

For anyone who has ever tried to scale an agency, you know it's not easy. Andy Lambert shares how they built predictability into their business. ... Read More

These public relations professional development courses will help your career and business. Laura Petrolino shares which courses our community recommends and helps you outline a plan for your summer professional development. ... Read More

This week's Gin and Topics is all about weddings, proposals, and true love. Twu love. Mawiage. Princess Bride, anyone? Check it out and fill your heart... Read More

This month, Gini Dietrich talks with Melissa Agnes about the importance of every organization being crisis ready to deal with social media issues and full-on crises... Read More