It is completely counterintuitive to think about taking time off to be more productive. But more companies are testing prolonged time off as a benefit. Gini Dietrich has the details... Read More

Everyone at every level of every organization must know how to recognize an incipient crisis, what to do, and whom to call for help. Doug Levy explains why. ... Read More

The Spin Sucks team has big content news and you've heard it here first. Gini Dietrich has what will change—and what it means for you... Read More

Remaining stationary is one of the big mistakes many exhibitors make, Adam Smith says. To make connections, you need to walk away from your exhibit and go talk to other people at their booths... Read More

There are three types of brand storytelling personas that will help you determine how to best tell your story that is unique to your organization. Gini Dietrich describes them, with examples for best use... Read More

For many PR or marketing agencies, the potential upside—monetary, social, and other—that comes with becoming a benefit corporation is well worth the effort. Caitlin Copple Masingill explains why... Read More

Communicators play an important role in any type of organizational change. Laura Petrolino outlines the six elements needed to drive success at every level. ... Read More

On this week's Gin and Topics, Marie Kondo tidy's one of Ellen's writers' office. That, a Norwegian who skinny dips in freezing water, and more... Read More

PR practitioners have long had a complex relationship with the ethics surrounding our work. So Greg Brooks asks, what are the biggest ethics challenges on the PR landscape today... Read More

Media relations pro Megan Licursi recently stopped by #PRStudChat to talk about how the evolving owned media landscape is affecting the communications industry... Read More