Gini Dietrich

The Agency Strategic and Business Development Plan

By: Gini Dietrich | August 6, 2020 | 
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Every agency in the world starts off building by referrals. At some point, planning and business development becomes imperative. Gini Dietrich has a list of everything you need to do... Read More
Gini Dietrich

How to Generate New Business During a Crisis

By: Gini Dietrich | August 4, 2020 | 
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Gini Dietrich and Chip Griffin discuss how to generate new business during a global crisis, a down economy, or when your business needs an extra boost. ... Read More
Laura Petrolino

How to Choose the Right Marketing Tactics

By: Laura Petrolino | August 3, 2020 | 
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Do your marketing tactics align with your goals? Do they resonate with your target marketing in an effective way? Laura Petrolino provides eleven questions to help you evaluate. ... Read More
Gini Dietrich

Survive and Thrive: How Gini Dietrich Is Doing Both

By: Gini Dietrich | July 31, 2020 | 
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In a weekly series called Survive and Thrive, Gini Dietrich kicks us off with how she's taking advantage of the Great Pause and reevaluating her life... Read More
Gini Dietrich

How to Grow an Agency Into a Sustainable Business Model

By: Gini Dietrich | July 30, 2020 | 
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To grow an agency into a sustainable business model takes process, procedure, standards, but most of all...vision. Gini Dietrich can help you get there... Read More
Gini Dietrich

How to Measure Your PESO Model Efforts

By: Gini Dietrich | July 28, 2020 | 
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In the last of the PESO Model series, Gini Dietrich shows you how to use metrics, measurement, attribution, MQLs, SQLs...oh my!... Read More
Laura Petrolino

The Communications Pro’s Guide to Effective Word Choice

By: Laura Petrolino | July 27, 2020 | 
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Word choice can make or break your communications campaign. Laura Petrolino provides six tips will help you improve your ability to choose words that drive success... Read More
Gini Dietrich

My Hot Mess: How Drew McLellan Is Coping During a Pandemic

By: Gini Dietrich | July 24, 2020 | 
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Gini Dietrich puts Drew McLellan is in the "My Hot Mess" hot seat to discuss why scotch tastings, virtual events, and why you and your puppy should wear matching your outfits... Read More
Gini Dietrich

Mea Culpa: When Things Don’t Go According to Plan

By: Gini Dietrich | July 23, 2020 | 
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I'm sorry. It's not hard to say (or type), but for some reason, most humans hate to utter that phrase. Gini Dietrich describes why it's a must during a crisis... Read More
Gini Dietrich

Leveraging Authority from Your PESO Model Program

By: Gini Dietrich | July 21, 2020 | 
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Even though most hate the term, thought leadership is a very important part of the PESO Model in today’s business world. Gini Dietrich shows you how it can be effective... Read More