Content development can often be challenging, which is why we have 50 writing prompts to help you get started. From fill-in-the-blanks to questions, Gini Dietrich has you covered... Read More

Are you planning to produce videos for your organization? What's the best way to pay for them, retainer or one-off? Tony Gnau shares video budgeting tips... Read More

It’s important to be realistic and weigh risks against the opportunities. Looking for red flags is the best way to do that. Gini Dietrich shows you how... Read More

Jealous of Grumpy Cat? Wish your content was as sharable as LOLCats? Have no fear! Laura Petrolino goes straight to the source to find out what feline-inspired content creation tips you should use in your content strategy. It's like catnip for the communications pro. ... Read More

From AI to how political campaigns use social media, our Spin Sucks Community weighs in on the communications trends they are most excited for in 2020 in our #SpinSucksQuestion... Read More

Making a resolution may not be the best way to actually make any changes. What can be a lot more effective is setting SMART goals. Gini Dietrich describes how to do this—and how to stay on task for the entire year... Read More

After a personal tragedy, Deirdre Breakenridge embarked on a one-year research journey and developed a framework for more empathetic communications. Join Deirdre on our next #SpinSucksAMA as she discusses the FEEL Model... Read More

Not every interview will see the light of day. We have no control over that and yet, if our media interviews don't air/publish/run, it's our fault. Gini Dietrich describes how to repurpose your unaired interviews... Read More

What does basketball have to do with growing a business? Find out why every entrepreneur should take a lesson from Kenny Sailors, inventor of the jump shot... Read More

The PR industry has evolved a lot in the past 10 years. Jesse Wynants, a tech insider, offers his POV on the changes and what they mean for the future... Read More