Laura Petrolino

Include These Topics in Your Public Relations Professional Development

By: Laura Petrolino | August 6, 2018 | 
Laura Petrolino explains why your public relations professional development hours should be spent studying more than just communications related topics. ... Read More
Gini Dietrich

Gin and Topics: Watch Phil Mickelson Dance

By: Gini Dietrich | August 3, 2018 | 
On this week's Gin and Topics, you get to watch Phil Mickelson dance...and dodge golf balls and it is glorious. Gini Dietrich has that and more entertainment for you... Read More
Mike Connell

The Big Question: How Important is Video Marketing?

By: Mike Connell | August 3, 2018 | 
Mike Connell asks: How important is video marketing? If it is absent from your content strategy, do you need to add it? How much should you layer in... Read More
Mack Woo

Welcome to Beta Testing

By: Mack Woo | August 2, 2018 | 
Beta testing is a necessary thing, but it doesn't have to be evil. Mack Woo describes how to use it well, and what you can achieve with it... Read More
Gini Dietrich

6 Ways to Generate Leads from a Speaking Engagement

By: Gini Dietrich | August 2, 2018 | 
If you want to generate leads from a speaking engagement, Gini Dietrich outlines six ways you can do so without selling from the stage or being obnoxious... Read More
Paul Skah

The Psychology of Crafting a Great Pricing Strategy

By: Paul Skah | August 1, 2018 | 
As we try to figure out what to charge for services, it's rare that we use psychology to guide us. But that's exactly what will help you establish a good pricing strategy. Paul Skah outlines research that will help you develop your strategy...and your prices... Read More
Gini Dietrich

Five Steps to Building a Bulletproof Mindset

By: Gini Dietrich | August 1, 2018 | 
When you have a dream goal, you have to build a bulletproof mindset so as not to let anything get in the way of achieving it. Not people or culture or society. Gini Dietrich has five steps to get there... Read More
Dmitri Leonov

How to Use Email Management Software for Better Productivity

By: Dmitri Leonov | July 31, 2018 | 
Email has become increasingly worse, and the total number is expected to grow exponentially, which is why email management software is so important. Dmitri Leonov has more about which types to choose...and why Sanebox rules... Read More
Laura Petrolino

12 Steps to Successful Organizational Culture Change

By: Laura Petrolino | July 31, 2018 | 
Want to create a lasting organizational culture change in your business? Take a tip from the Alcoholics Anonymous 12-step program.. Laura Petrolino explains how... Read More
Paul Teitelman

How Your Web Hosting Service Affects Organic Search Rankings

By: Paul Teitelman | July 30, 2018 | 
When you’re trying to choose the right web hosting service for your company, there are many considerations to keep in mind. Paul Teitelman will help you decide here... Read More