The PESO Model: How to Integrate Owned and Earned Media
by Gini Dietrich
The PESO Model
It's a new way of doing—and explaining—PR.
It integrates the four media types—paid, earned, shared, and owned—to build authority, thought leadership, and awareness...to generate qualified leads and convert prospects to customers.
Finally, we can measure the work we do back to real business results!
Don't know where to start?
Never fear!
We have an eBook for you that will help you plan, strategize, execute and measure your efforts. It's free and it'll give you the tools to get started today.
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