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      The PR Dream Team
A training and networking community that will help you manage the daily stress of your job—the job CareerCast calls one of the most stressful in the world.

    There is a reason the new Job Stress Report from CareerCast listed “PR executive” as one of the most stressful careers.

    The proliferation of social media as a news-consumption forum, the constant turmoil in White House communications, fake news and #alternativefacts, and commoditizing of our industry—and the resulting demands and expectations (I want one million Facebook fans!)—have turned our livelihoods into bona fide pressure cookers.

    Because it's not possible to attend to every demand, expectation, or whim and stay the course.

    • You don't have time to be proactive or strategic...and you don't have time to think.
    • You are constantly fulfilling the whims of everyone else and can't stay on plan, assuming you had time to even create a plan.
    • You work in a silo without access to other communicators who understand what you do every day.
    • You don't have anyone to brainstorm with or provide input on your work.
    • You are the only communications expert in your organization, but that's not good because everyone else thinks you do black magic.
    • You have lots of down days, where you question if you're doing the right things.
    • You are constantly asked what you do all day, or are minimalized as that person who sits in a corner and talks to reporters all day.
    • You are very lonely.
    • You have no one to vent to or plain old just complain.
    • Your only escape is cat videos on Facebook, and even those are few and far between these days.

    This is not good. Your loneliness and inability to move forward because of all of the firefighting creates low confidence, lack of passion, and even burnout.

    Eventually something has to give.

    (Usually, it's your sanity!)

    I'm Gini Dietrich, the CEO of Arment Dietrich, a digital marketing communications firm based in Chicago, and founder and author of Spin Sucks. I also am the co-host of Inside PR and co-author of Marketing in the Round.

    In the past two years, we’ve been working one-on-one with Spin Sucks students to better understand the struggles each of you has and the solutions you’ve tried.

    We’ve learned seven things:

    • It’s nearly impossible to stay on top of the trends.
    •  You need to be more efficient. Having access to templates and resources would help.
    • While you understand the theory of the PESO model, you don't know how to implement.
    • You need help implementing many of the new communcations skills.
    • Having access to a team of people with whom you can brainstorm, ask questions, network, find expertise, and share work would be worth its weight in gold.
    • You need help with the science part of the work you do. Which leads us to...
    • ...you don’t know how to measure the work you do.

    All of this is significant because it’s what led CareerCast to call our jobs stressful.

    As we heard these seven things over and over from current Spin Sucks students, we realized there is an opportunity here. An opportunity to solve all of those issues for the PR industry, while having fun.

    Last fall, I was sitting on my front porch, drinking wine and talking about it with a friend who was visiting from Denver. The conversation had evolved to Slack and how much I loved it as a community builder, particularly for a community as engaged as Spin Sucks. He said, “Why wouldn’t you build a community that solves all of these issues, and uses Slack to do it?”

    Mic. Drop.

    My brain went into overdrive. What if we could help the PR industry better understand—and adapt new trends? What if we could provide templates to provide time efficiencies? What if we could provide easy-to-understand lessons on how to implement the PESO model? What if we could help people integrate the art and the science of what we do? What if we could provide access to industry experts on hot topics?

    What would we call that?

    The PR Dream Team!

    Earlier this year, we launched the PR Dream Team to a select group of people. We started with the Spin Sucks students and then opened it to our brand ambassadors. While we know the PR Dream Team has huge potential, we needed to work out the kinks, get in a flow, figure out what works (and what doesn't), and do it with a group of people who know us well enough to be patient while it wasn't perfect.

    The vision of Spin Sucks is to change the perception people have of the PR industry. No easy feat with everything we face this year—fake news, #alternativefacts, a disruptive White House communications department, spinners, liars, and more. To do that, we have to work together.

    We have to create industry-wide metrics, abolish bad tactics, and support one another. No industry organization has done this...until now.

    Introducing...the PR Dream Team

    The PR Dream Team gives you access to all of the strategies, tricks, secrets, metrics, templates, and ideas to implement a measurable and successful PESO model program—the new standard in communications. 

    With the PR Dream Team, you have access to premium and exclusive content, monthly training, discounts on events, books, and more, and daily access to the Spin Sucks team. 

    You also have a team of business professionals who are smart, savvy, and fun. They will encourage you, answer questions, share ideas, solve problems, brainstorm, share funny videos, network, and even find you a date (if you're in the market for one). 

    It's the only place you can master modern communications.

    The PR Dream Team is here to help you:

    • Get time back because you don’t have to start anything from scratch.
    • Find the right tools, resources, and confidence to excel in your career.
    • Ask direct questions of industry experts.
    • Test ideas before executing them for your organization.
    • Get help when you are stuck.
    • Brainstorm new ideas.
    • Gain access to the reports, data, and analytics you need to prove you are achieving business goals.
    • Have strategic conversations about real metrics, not vanity media impressions, AVEs, or fans/follower numbers.
    • Drive real business results.
    • Work with your very own PR Dream Team.

    The PR Dream Team is advanced communications—content marketing, social media advertising, email marketing, contributed content, media relations, attribution, measurement, and more. You have access to the secret sauce that isn’t available to anyone else.

    Joining the PR Dream Team is akin to working for one of the largest companies in the world that has a team of hundreds of marketers who have very specific expertise...the kind of expertise that gives you the experience you need to excel in your career and makes you look like a hero.

    The Benefits of the PR Dream Team

    • Monthly educational sessions by the Spin Sucks team and/or special expert guests. You’ll stay ahead of the trends that are making your head spin, and you’ll have easy-to-implement action plans.
    • Instant access to more than 35 hours of expert advice on everything from pitching secrets and media relations success to Google Analytics reports and SEO tips.
    • A library of templates, eBooks, webinars, podcasts, and other resources designed to make your job lots less stressful.
    • Monthly Q&A sessions with the Spin Sucks team and outside experts—many of whom you can see speak with thousands of others, but never have direct access to.
    • A private Slack channel where you can network with other professionals, get personal answers to your business questions, and have access to the Spin Sucks team.
    • Discounted or free (even better!) access to future online courses, books, certification lessons, and more
    • Discounted access to upcoming live events (they’re coming; we promise!).

    Who Should Join the PR Dream Team?

    The PR Dream Team is for those who are forward-thinking, motivated to make change, not risk-adverse, want to learn and learn some more, are willing to give back (and have five or 10 minutes every week to do so), understand the value of mentors, want to share the knowledge they do have, but don’t know it all, and aren’t afraid to ask questions.

    The PR Dream Team members consist of agency owners, solopreneurs, corporate communicators, industry experts, and nonprofit advocates. They excel in their careers and are willing to invest in themselves to further their skills and knowledge. They are time-crunched, like everyone else, but are smart enough to ask for help. The PR Dream Team provides the help they need to make it look like they have clones. 

    Who Should NOT Join the PR Dream Team?

    The PR Dream Team is not for those who don’t like a challenge, don’t like change, won’t take risk, aren’t willing to work hard, can’t make time to answer questions, don’t want to evolve their skills, want to do things the same as always, or don’t have time to help others in the industry right now.

      Who Runs the PR Dream Team?

      Gini Dietrich

      Gini is the founder of Spin Sucks. Her areas of expertise include: Idea generation, content marketing, speaking, teaching, counseling, and riding her bicycle.

      Laura Petrolino

      Laura is the chief client officer of Spin Sucks. Her areas of expertise include: Client service, analogies, diplomacy, counseling, therapy, patience, and body building.

      Dawn Buford

      Dawn is the administrative director of Spin Sucks. Her areas of expertise include: Organization, teaching, idea concepting, accountability, productivity, and the World Series Champion Cubs. 

      What You Can Expect with the PR Dream Team

      First Friday

      Monthly email
      Exclusive content
      Extra goodies

      Second Week

      Live Q&A
      Industry expert
      Ask any question

      Third Week

      Exclusive content
      Not available to public
      (Except for a fee)

      Mike Connell

      Mike is the content director at Spin Sucks. His areas of expertise include: Content development and marketing, research, being comfortable around women, and his puppy.

      Corina Manea

      Corina is the chief community officer of Spin Sucks. Her areas of expertise include: Community building, 24/7 response rate, not sleeping, and being a general robot.

      Liz Reusswig

      Liz is the director of product development for Spin Sucks. Her areas of expertise include: Product development, content monetization, theater, and her super talented girls.

      Plus instant access to more than 35 hours of expert advice on everything from pitching secrets and media relations success to Google Analytics reports and SEO tips. And a library of templates, eBooks, webinars, podcasts, and other resources designed to make your job lots less stressful.

      New Exclusive Content Coming Soon

      Beginning in the fourth quarter of 2017, the PR Dream Team will begin to feature PESO model courses designed to break down the program into easy-to-implement action plans. These will be sold to the public for a much higher price than the annual PR Dream Team cost, and you receive them all as part of your membership.

      Course names might include:

      Fourth Week

      Monthly surprise
      Based on your needs
      Exclusive every month


      PR Dream Team
      Member highlights
      Watch for your invite!
      • How to create a new subscriber email campaign that converts
      • Build a micro-influencer relations program
      • Increase your search rankings with monthly content
      • A Facebook ad campaign action plan
      • How to use Facebook Messenger bots in your outreach
      • What to include in your 2018 plan
      • How to measure attribution in your communications program
      • Increase qualified leads and nurture them to sales

      These courses will be available free to current PR Dream Team members. We’ll sell them separately for $197-$497 each, but they’ll always be free to current members.

      Join Your PR Dream Team Today

      There is no risk in joining the PR Dream Team. If you're not excited about the value of the exclusive content, access to the Spin Sucks team, live Q&As with industry experts, and discounts on events, you can cancel at any time. 

      Don't Just Take Our Word for It!

      Bill Clifford

      I absolutely love the PR Dream Team. The best part is the knowledge that each person has and shares with everyone. It excites me

      each day—well maybe not Mondays as much.

      Eden Spodek

      A new client needed help from someone who understood the intricacies and nuances of digital marketing in China. The most qualified referral came from the PR Dream Team.

      Sue Duris

      The PR Dream Team is a group that listens, engages, supports and helps!  I can always count on someone in the community to answer a question, provide inspiration or just give me a chuckle!

      Invite Your Friends to Join the PR Dream Team