We Wrote the Book on This Stuff.
Literally. And the blog is where we keep pushing the thinking—on marketing, communications, PESO, and leading without the spin.
Uncategorized | November 29, 2006
Army Purchases Video Game
A couple of years ago, we heard Joe Paterno had commissioned EA Sports to make changes to Madden NFL so his incoming freshmen could learn the Penn State <st1playbook. Brilliant, we thought. After all, most kids play video games and what a great way to help them learn what you need to teach them. But […]
Uncategorized | November 28, 2006
Offering Journalists Cash?
With Thanksgiving, new clients, and loads of travel, we’re behind in our blog entries. So please forgive us while we catch up and comment on things that happened more than a week ago. What the heck happened to Burson-Marsteller? We don’t like to find the weaknesses in other PR firms, even if they are competition, […]
Uncategorized | November 8, 2006
Spin is Not the Truth
On Sunday, the Philadelphia Inquirer published a Q&A with Helen Thomas, a syndicated columnist for Hearst News Service. The story, “Verbatim: Spin is not the truth” discusses the nature of information coming from the White House and how much things have changed in the 57 years Helen Thomas has served as a correspondent. Philadelphia […]
Uncategorized | November 6, 2006
Big Tobacco
I’m not a smoker; I’ve never even tried to smoke a cigarette. I hate it when people light up in front of me. I don’t want to inhale someone’s cigarette smoke. It’s one of the few times I become a hateful person; when someone lights up and blows their smoke in my face. So imagine […]
Uncategorized | November 1, 2006
Press Release Turns 100
Did you know the press release turned 100 years old this past weekend? According to Greg Jarboe, co-founder of the tech publicity firm SEO-PR, the press release was born on October 28, 1906, as described in a blog entry. On October 28, 1906, at least 50 people lost their lives when a three-car train of […]
Uncategorized | October 25, 2006
PR Experts Say Madonna Handled Her Adoption Poorly?
Today Oprah is airing a piece with Madonna discussing the adoption of 13-month-old David Banda amidst the allegations of the pop star using her power and status to swoop in and “rescue” an African child. So before it airs and anyone sees it, we want to add to the discussion. We read an article out […]
Uncategorized | October 12, 2006
Abandoning Science in Favor of PR
The October issue of California Progress Report has a retired soil scientist commenting on why “we abandon science in favor of PR”. Part of his commentary discusses the “shuck and jive being put out by these experts and their PR machine effort…it’s pretty hard to sell the truth when misinformation and distortion seem to sell […]
Uncategorized | October 9, 2006
PR Manipulation 101?
Game Daily Biz wrote an op-ed last week about PR manipulation. While a very funny, very well written article, Mr. Media Coverage discussed how to manipulate reporters in order to get your story covered. Some of the examples were pretty decent, “don’t send gifts”, “do give exclusive angles”, and “don’t talk to the boss”, […]
Uncategorized | October 6, 2006
Spin is the Enemy
I just re-read an article written earlier this year called “’Spin’ is the enemy of PR pros”, written by Fraser P. Setiel, which ran in the February issue of O’Dwyer’s. The article states, “The first task of any PR professional is to make sure the performance is solid, proper, and successful. If it […]
Uncategorized | October 4, 2006
Fairness and Accuracy in PR
We might be slow, but we just discovered FAIR, a Web site dedicated to the fairness and accuracy in reporting. One of their “issue areas” is the PR industry. According to the site, “the drive to maximize profits compels corporate news outlets to produce more and more news with fewer and fewer reporters. With […]
Uncategorized | October 3, 2006
PR Flaks
Last week Anna Griffin (not to be confused by the paper company of the same name) at the Oregonian wrote a story about public relations “flaks” placing stories. She called out the Metropolitan Group, which has offices in Portland, Chicago, and Washington D.C., because they claim on their Web site they placed a story in […]
Uncategorized | September 13, 2006
How the Government Screwed Up the Use of VNRs
I was having dinner on Monday night with some friends and mentioned the launch of this blog. One friend got really excited and related a story about being on vacation and seeing, what was clearly a video news release (VNR) used by the news channel but not identified as such. He told me that the […]
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