We Wrote the Book on This Stuff.
Literally. And the blog is where we keep pushing the thinking—on marketing, communications, PESO, and leading without the spin.
Uncategorized | September 11, 2006
Corporate Spin Comes in Disguise
In yesterday’s St. Petersburg Times, Washington bureau chief editor, Bill Adair, discusses what corporations are doing to receive “independent and credible” coverage from reporters. They are paying for it! GASP! The article draws three examples of how big corporation views wind up on the opinion pages of national newspapers. One, my favorite, says that James […]
Uncategorized | September 11, 2006
Welcome to FADS – The Fight Against Destructive Spin
Skilled spinners manipulate the facts and deceive the public, pushing their own agendas and clients with a complete disregard for journalistic integrity and common decency. We have had enough of destructive spin, and we are putting an end to the strategic deception and outright lies. Spinners have tainted the reputation of public relations with their […]
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