We Wrote the Book on This Stuff.
Literally. And the blog is where we keep pushing the thinking—on marketing, communications, PESO, and leading without the spin.
Uncategorized | October 4, 2006
Fairness and Accuracy in PR
We might be slow, but we just discovered FAIR, a Web site dedicated to the fairness and accuracy in reporting. One of their “issue areas” is the PR industry. According to the site, “the drive to maximize profits compels corporate news outlets to produce more and more news with fewer and fewer reporters. With […]
Uncategorized | October 3, 2006
PR Flaks
Last week Anna Griffin (not to be confused by the paper company of the same name) at the Oregonian wrote a story about public relations “flaks” placing stories. She called out the Metropolitan Group, which has offices in Portland, Chicago, and Washington D.C., because they claim on their Web site they placed a story in […]
Uncategorized | September 13, 2006
How the Government Screwed Up the Use of VNRs
I was having dinner on Monday night with some friends and mentioned the launch of this blog. One friend got really excited and related a story about being on vacation and seeing, what was clearly a video news release (VNR) used by the news channel but not identified as such. He told me that the […]
Uncategorized | September 11, 2006
Corporate Spin Comes in Disguise
In yesterday’s St. Petersburg Times, Washington bureau chief editor, Bill Adair, discusses what corporations are doing to receive “independent and credible” coverage from reporters. They are paying for it! GASP! The article draws three examples of how big corporation views wind up on the opinion pages of national newspapers. One, my favorite, says that James […]
Uncategorized | September 11, 2006
Welcome to FADS – The Fight Against Destructive Spin
Skilled spinners manipulate the facts and deceive the public, pushing their own agendas and clients with a complete disregard for journalistic integrity and common decency. We have had enough of destructive spin, and we are putting an end to the strategic deception and outright lies. Spinners have tainted the reputation of public relations with their […]
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