About Spin Sucks

Spin Sucks has a deceptively simple goal—to win the “Fight Against Destructive Spin!”

Too often when asked what we do for a living, we hear, “Oh. You’re a spin doctor.”

Um. No. That implies we lie for a living and, we don’t know about you, but we’re pretty darn ethical (even ethical to a fault, we’ve heard). So we are out to fight (and change) the negative perception of the PR and marketing industries.

In order to do just that, the team at Spin Sucks manages the blog to provide expert information and advice on current issues and trends surrounding marketing, communication, social media, entrepreneurship, search engine optimization, and advertising.

We also look at astroturfing, bad PR and marketing practices, and unethical “professionals”, and provide ideas on how to make these case studies better. We attract whip-smart, ethical professionals who are joining us in the fight.

Recent accolades include a top 25 PR blog from PRWeb, a GrowthRocks 2016 Top 20 Social Media & PR blog, a Top 10 PR blog from Marketwired, 12 PR Blogs Your Competitors Are Reading from Meltwater, a Top 10 PR blog from Forbes, #2 of top 60 PR blogs from Inkybee, and #3 of the top 50 PR blogs from Cision.

Arment Dietrich CEO and Spin Sucks founder, Gini Dietrich, is the lead author and you can find her work Tuesday through Friday at 7 a.m. CT and on Fridays at noon, as well. You never really know what you’re going to get, but you can bet when she’s upset about something, she’ll rally the lovers and the haters for one common cause (unless it’s about wearing jeans to speak—then there is no rallying).

The blog is also powered by guest posts written by creative thinkers and scrappy entrepreneurs in a wide range of industries. You can find a different guest blogger Monday through Thursday at noon CT.

Guest blog post queries: If you are interested in submitting a post for publication, please complete our brief guest blogger submission form, including providing an email address that is linked to a Gravatar account.