I’m sure you’ve seen this new trend, where bloggers fill their articles with short tweetable quotes, easily shared with a click.
This works great in attracting extra social shares to your content, because people love tweeting these short nuggets of wisdom.
I believe this strategy was first introduced by Derek Halpern and he used the term “sound bites” to describe it.
The goal is to distill the main idea of your article into a single catchy tweet, and make it big and bold, so readers will notice it and be motivated to share it.
Here’s a great example of a “sound bite” from an article by Gregory Ciotti:
Even though he didn’t use an obvious call-to-action like asking people to tweet his sound bite, the tweets kept pouring in:
Here’s an example from a recent article on Michael Hyatt’s blog. As you can see, there’s a button you can click to send this quote directly to your Twitter feed:
Now it’s your turn. Here are two ways you can easily add tweetable quotes to your own blog, and increase your content’s reach and visibility.
Create Tweetable Quotes with an Online Service
The online service I’m talking about is ClickToTweet—a free tool that creates tweetable links out of your pre-populated tweets.
And here’s how to create tweetable quotes with ClickToTweet:
Step 1: Write the text that you want people to tweet in the text field, like this:
Step 2: If you want the tweet to contain a link to your article, you should paste it right after the text and the service will automatically shorten it:
Note: If you want to link to an article that you haven’t published yet, you can grab its permalink (it’s right below where you enter the headline).
Step 3: Click on a “Generate Basic Link” button and you’ll get the link you should attach to your quote to make it tweetable:
Your tweetable quote will look like this:
Check out this awesome “how to” guide on creating “tweetable quotes” [Click Here to Tweet This]
The cool thing about using this online service is it’s absolutely free and you don’t need to install anything to start using it. But on the flip side, the whole process can be pretty time-consuming and not too convenient.
2. Create Tweetable Quotes with WordPress Plugins
Create “tweetable quotes” with the help of a WordPress plugin makes it a little more convenient because you don’t need to leave your admin panel.
All you have to do is highlight the piece of text that you want to make tweetable and hit the plugin button:
There’s no need to go back and forth between two windows copying permalinks and tweetable links, which saves a ton of time.
Another big advantage of using a plugin is that it will put your quote into a fancy-looking box, like this one:
Or, insert shameless plug here, you can also consider my own plugin for “tweetable quotes” called TweetDis.
It’s not free, but it has some beautiful pre-designed quotes and a lot of customization options.
That’s it! I’m leaving you with three different options to create “tweetable quotes” in your articles.
Get out there and try this fun new content sharing strategy on your own blog!
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