Laura Petrolino

Business Spring Cleaning: Squeaky Clean Social Media Channels

By: Laura Petrolino | March 20, 2017 | 

Business Spring Cleaning: Squeaky Clean Social Media ChannelsSpring, spring, spring is just around the corner.

Despite the fact half the country was blanketed in snow last week, trust me, it’s coming!

Seriously folks!

You have NINE business days left until the start of the next quarter. NINE people! Nine.

So that means it’s time for a little business spring cleaning. Yay!!

In tribute to spring, the next three weeks will be a series devoted to business spring cleaning.

We will cover several important  areas every communications pro should consider:

So pull out the Lysol, put on the rubber gloves, and let’s get to our business spring cleaning.

Scrub-a-dub-dub Put Those Social Channels in the Tub

Before we start, can we just take a moment to appreciate the ridiculous levels of awesome emitting from this sub-head.

It might be the best sub-head I’ve ever written.

And it’s true!

Many of your social channels are filthy.

Full of broken links, outdated copy, and even old messaging.

Yuck, yuck, yuck.

Let’s clean them up!


  • Are your “About” and “Company Info” up-to-date and accurate?
  • Do they accurately represent your current message strategy?
  • Are all of your contact info, phone numbers, and addresses accurate?
  • Have you switched over to Business Manager yet?
  • If you do Facebook ads, have you installed a pixel?
  • How does your Timeline story look? Have you added anything to it? Is it up-to-date?
  • When was the last time you updated your cover photo?
  • Does your cover photo have copy in the description (so it shows up when you scroll over it)?
  • Do you take advantage of the call-to-action buttons? Are you using them effectively and in context of your goals?
  • Check out your reviews section. Do you have any? Are they positive? Negative? Have you asked some of your happy customers to leave reviews?
  • Take a look at your video section. Are there any videos that are out of date or don’t still properly represent your company? 
  • Do the same with photos.
  • Do you need to remove anyone from your “Page Roles?” Former employees or others who no longer should have access to the page?
  • Are there any outdated and inactive tabs?
  • Have you created a customized URL?
  • Spoiler Alert: You might want to peep at analytics since we will be talking about them in two weeks.


  • Keep your channel clean and use ManageFlitter or another similar service to clear up old and inactive accounts you follow.
  • Is your Facebook connected to your Twitter so it auto-posts when you post something on Facebook (same might be true for Instagram)? This sometimes happens automatically so double check it’s not set-up this way.
  • Do your cover image and avatar project the right message?
  • Are they sized correctly? Please go check because a lot of you fail here and it’s embarrassing (this applies to all social networks). You can find a great cheat sheet here
  • Is your bio up to date?
  • Does the link in your bio work? Is it pointing to the right place?
  • When was the last time you looked at your lists? Do they need to be cleaned-up and updated?


  • Instagram seems to update their app every other day. Is yours up-to-date?
  • Is your bio on target?
  • Does the link in your bio work? Is it pointing to the right place?
  • Are you tagged in any photos that don’t properly represent your image?

LinkedIn Personal Account

  • Is your profile image fitting and recent (at least within the last five years)?
  • Does your headline project the right message and make sense to the people you’d like to connect with?
  • Is your summary targeted for your audience and provide a good overview of your skills and background?
  • Do you list you current and past positions? Are the listings accurate?
  • Do you connect the listed positions to the associated company LinkedIn pages?
  • Have you created a customized URL?
  • Check out your permissions. Are you showing what you want to the people you are connected to and the people you aren’t?
  • How do you have your settings? Can people see who you are when you look at their profiles?
  • Do you have your account connected to Slideshare, so you can share your presentations?
  • Speaking of which, here is a SlideShare from a presentation I did for the VXSuite conference VXMadness, which can help with many of the above).

LinkedIn Business Account

  • Is your “About Us” up-to-date and accurate?
  • Are your “Specialities” and other basic information up-to-date and accurate?
  • Do all of your employees connect to your page?
  • Are your listed jobs up-to-date?
  • Do any former employers still list themselves as current?
  • Does your logo display well and fit the correct dimensions?

Business Spring Cleaning Extravaganza

While there are other social channels, these four are the most popularly used, so I’ll stop there.

If you need guidance concerning anther channel, please submit your request in the comments below.

You also want to evaluate which social channels you are actively using and those you are not.

Do you have dormant channels sitting unused and lonely?

Remove them or put them into work.

I challenge all Spin Sucks readers to go into the next quarter free of dormant channels.

You’re better than that!

Next week we will talk website business spring cleaning.

So get to work on social now so you are ready to move on next Monday.

About Laura Petrolino

Laura Petrolino is the chief client officer at Arment Dietrich, an integrated marketing communications firm. She also is a weekly contributor to the award-winning PR blog, Spin Sucks. Join the Spin Sucks   community.