Have you ever spent 30 days on a blog post?
I know, it seems crazy.
With that amount of time you could easily write many, many blog posts.
Why did I do that?
Let me tell you about my experiment, and you’ll understand why I spent an entire month on a single blog post.
And why you might want to as well.
I collected tips on many aspects of Internet marketing and online business from 101 of the best experts, and I put them together in a giant post: 101 Experts Share their Tips for Online Success.
I spent 30 days to create it, which means I put a lot of work in it, but it’s totally worth it.
Considering my blog was less than three months old and had only four other blog posts when I published that post, the results were shocking:
Ok, enough about me. It’s time to provide you with useful information.
When you decide to tackle a project like this, you should always set some goals otherwise you risk wasting your time and energy.
For example, I wanted to accomplish three main things:
Connections are essential to succeed. Nowadays almost every niche is overcrowded. You can think about those people like competitors to fight against, or you can think of them as allies. I prefer to think of them as allies. The more people you know, the more your reputation will grow.
In this day and age, optics are everything. The best thing you can do for your own growth is to connect with other authorities in your field: People’s perception of you is defined by the people that surround you, but don’t try and connect in a slimy, spammy way. You want to take the time to really get to know people.
As for backlinks, I figured I would get a few because such it was a long post filled with useful information from some super smart people. I hoped it would be shared widely, which it was, and that a few people would link back to it in their shares, which they did.
I started out with goals and a strategy. If I hadn’t had that baseline, I probably would have given up, and not completed the post.
Except for the 101 valuable lessons from the experts – those alone are awesome – I learned many other useful lessons.
Spending a lot of time on a blog post might seem counter productive, unless you consider the ultimate return on your investment.
I would love to hear your thoughts on my experiment. What’s the longest amount of time you’ve spent on a blog post or a guest post? What’s the average time you spend crafting your posts?
Mauro D’Andrea is an internet marketing expert specializing in email marketing and content marketing. The founder of Blog Growth, where he helps people reach their Internet marketing goals, he is also the author of the free e-book “Increase Your Conversions.”