It’s time for the Arment Dietrich Facebook question of the week! Erik Hare asks, “How do you get clients to focus strategically on the new social tools and not just on ‘I hear a lot about this Twitter thingy.’? How do you get them past image creation and messaging in the old idiom?

My answer follows in the video. What advice do you have for Erik? Anything he should read or view to gain more confidence in educating clients on the new tools?

(If you can’t view the video from your RSS feed, click here for my answer and for a look at how much hair was chopped off my head!)

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich