Who here knows Christina Pappas? Raise your hand.

She. Rocks.

I’m sure I met her in the Twittersphere, but I really got to know her because of our mutual love of books.

We have the same taste in fiction and are constantly sharing book ideas and, really, having our own book club via 140 characters.

I’ve always had an affinity for her, but it’s grown stronger of late.

Why, you ask?

Well, she was laid off from Zmags last month when new leadership cleaned house. But, rather than feel sorry for herself, she took the bull by the horns and used her inbound marketing expertise to begin looking for the perfect job.

She created a new blog (the Content Cocktail). She had fun and professional photos taken. And she got to work on content.

A few nights ago I spent about an hour reading what she had there and lightbulbs started going off.

Every company needs a Christina.

Take, for example, her blog post about using her inbound marketing skills to generate leads, not for her company’s sales team, but for job prospects for herself.

Adam Singer and I joke that he could create an inbound marketing program for dating. And then Christina goes and does it for job hunting. Freaking brilliant.

As a business owner, it’s especially imperative that I see her thinking in this way. In fact, I’m scrambling to see if we can figure out a way to hire her. I hope one of you don’t beat me to it!

But the reason I’m scrambling is because she’s VERY clear about her expertise and I know exactly what she could do both for Arment Dietrich and Spin Sucks Pro. She’s painted a picture in my head for me and made it very easy for me to see her fitting in.

And I’m sure I’m not the only potential employer who sees that in her writing.

While she’s job hunting, she’s agreed to share her expertise with us through a webinar on August 11 (details forthcoming). She’ll be expanding on her blog post about webinars and drowning your sales team in leads. So mark your calendars now – August 11 at 11 a.m. CT!

And check Christina out. She’s on Twitter, LinkedIn, and writing at The Content Cocktail.

If you hire her before I get the chance, you owe me a glass of wine.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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