A self-professed introvert, Mack Collier is one of the smartest people in the blogosphere (and I’ll bet HE wouldn’t make fun of my Royal Wedding obsession!).

A social media strategist, speaker, and trainer, Mack also is the founder of BlogChat, a Twitter chat all about blogging.

BlogChat is a place for bloggers – new and experienced – to get information, brainstorm, and connect with one another. Even if you can’t attend live on Sunday nights at 8 p.m. CT, the timeline shows you some really invaluable stuff…for free!

You can find information about mommy bloggers, dad bloggers, competitions, blog length, the newest social tools, design and themes, finding your audience, and more!

Mack’s blog, titled with his name, is a great resource for people starting out on the web. He has a library full of social networking, Twitter, blogging, and social media monitoring 101 blog posts and information.

He has one of the best blog pitch policies I’ve ever read. His number one point I may steal:

Refer to me by my real name.  It’s ‘Mack’.  Not Mark, not blogger, or my favorite, ‘To Whom It May Concern’.

Mine would say, “My name is Gini. Not Gina, not Jenny, not Gigi, not Guinea, not Genie.”

He spends a lot of time working with companies to understand how to do blogger relations. As someone who grew up in the PR industry and now is pitched by PR professionals, I know this is very important work.

It’s amazing how PR pros still mass pitch, but have just now included bloggers into their news release campaigns. This is Mack’s take:

Please pitch me on topics that I am interested in.  For example, if you’ve read this blog for any amount of time, you know that customer evangelism, music marketing, and blogger outreach programs are some of the topics I am interested in.  I’ve never written about Agency X winning the GM account, so I’m probably not going to start if you pitch me on that story.

Please don’t say you read and love my blog, then pitch me on something that I never cover here.

My advice? Read his blog, really absorb what he writes, attend #BlogChat, follow him on Twitter, and get to know him. YWRI.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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