You may recognize today’s #FollowFriday as my nemesis.

The person who debates me, even if what I say is fact.

The person who yins when I yang.

The person who thinks Pinterest doesn’t rock and Google+ isn’t effective for small businesses.

But he’s actually one of my most favorite people on the social web. Partly because he isn’t afraid to tell me he thinks I’m wrong and partly because he’s wicked smart.

If you don’t already know him, meet Paul Sutton.

In his business life, he does social, digital, and online communication for Bottle PR in the U.K. Bottle has won tons of awards in the past year, including best places to work and top PR firms in and outside of London.

You can find Paul blogging at the Bottle blog, Bottle PR Uncorked, at (his personal blog), and archives at The Social Web, where he blogged until late last year.

Like many of us, he started his career in the agency world doing consumer work. Most recently, with the explosion of the social web, he’s dedicated his time to teaching B2B clients how to use digital communication to grow their businesses.

He’s one of the good guys who has an extensive background steeped in communication.

Most recently he joined me in the fight for defining PR (And I quote, “Anyone care to offer comment for a blog post? You WILL be quoted – I’m not taking the rap for this one by myself…”) and we discovered we actually do agree on most things.

Personally, he is the husband of one gorgeous woman (I mean gorgeous) and the dad of an adorable little girl.

So check him out. You can find him on Twitter, Google+, LinkedInBottle PR Uncorked, and

He’s kind, he’s smart, and he understands civil discourse. If you want to open your mind and have your thinking challenged, I highly recommend getting to know him.

I hope he doesn’t mind my using a family photo here, but I thought you’d like to see what I mean about his wife and little girl.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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