Today’s #FollowFriday is little bit different for one big reason: My friend Jeff Lipschultz is riding his bike across the country and he’s blogging about it as the Bike Whisperer.

It’s no secret that I’m an avid cyclist so this shouldn’t come as a big surprise. But, even if you’re not into cycling, this feat is something everyone should experience, even if it’s just from the periphery.

The ride began this past Sunday in Santa Barbara, Calif., and he’s already ridden into Arizona, through the Mojave Desert. He’ll cover 10 states (CA, AZ, UT, CO, NM, OK, MO, TN, NC, SC) and some crazy number of miles…like 3,500…in 40 days.

Every night I catch up on his day’s ride and I’m supremely and insanely jealous I’m not riding, too. Maybe someday I, too, can make the trip. Until then, go along his adventure with him. You won’t regret it.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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