It might be too early to #FollowFriday Troy Claus, simply because he started his blog only this week. But I really like what he’s had to say so far and his business partner IS Danny Brown (at Bonsai Interactive) so how bad can he be? I mean, his latest post is about the Ultimate Fighter, but we’ll forgive him that one for being new.

With many years of experience in marketing, product, and brand management, Troy has a sense about him that is different than most – he understands not only his craft, but also how it relates back to business growth. Lots and lots of people talk about how they can relate results back to making money, but Troy walks the walk. There is no professional better than the one who can talk and show, without having to exclaim they’re the smartest person in the room. And I’m willing to bet Troy is one of the smartest people in the room.

I don’t know how he managed to score a partnership with Danny, but that definitely makes him brilliant. So follow him on Twitter, subscribe to his new blog, and get to know him…you won’t regret it! And Troy? Do some vlogging, will ya? We have to check out your accent.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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