If This, Then That (IFTTT) Lets You Automate the Internet

By: Gini Dietrich | September 27, 2012 |

Alright. We’re going to let our nerds flag fly today.

Yesterday, when I wrote about IFTTT and how Twitter is locking them out of their API, lots of you said, “What the heck is this tool?”

I was super excited to hear this because I thought I was behind the eight ball on it and couldn’t talk about it.

But you did not disappoint and now I get to show you this waaaaaaay cool tool!

What is IFTTT?

IFTTT stands for “if this, then that.” It allows you to create, what they call, recipes to “put the Internet to work for you.”

If you use different social networks, RSS readers, writing tools, or the cloud, IFTTT allows you to automate some of the things that make you more efficient.

For instance, I live in the Windy City. It’s pretty important I know how hard the wind is blowing before I go out for a bike ride. If it’s more than 30 miles an hour, I know I’m going to either get knocked off my bike (which will hurt) or I will be riding into a headwind and it will be like climbing up to the top of Pike’s Peak.

So I have a recipe that texts me when the wind is blowing more than 20 mph and it also tells me from which direction. This morning, I received a text that said, “The wind blows! 24 mph from the Northeast!”

Barrett Rossie commented yesterday that he has a recipe set up to alert him when someone new follows him on Twitter, but not just that…it also puts them in a list so he can check them out.

Create Recipes

There are endless recipes you can create and you don’t have to be a social media geek to use it. For instance, Mr. D (who is a technology Luddite and the bane of my existence) has a recipe to tell him the ratings of the weekend’s released movies.

Other recipes you can create:

When Netflix releases its new movies and shows each week, you can have it email you, text you, or save to the cloud
When a celebrity posts a new picture on Instagram, you can be alerted immediately
If you favorite a tweet or a blog post or article, it can be pushed to Evernote, Dropbox, or Pocket (formerly known as Read it Later)
Every time you change or add photos to Facebook, it will automatically save to a Dropbox folder for you so you have an archive of them
Same thing with your Instagram photos
If you want to know if it’s going to rain or snow, have a text sent to you
If you like a particular magazine (Wired, for instance), you can have the photos from their Instagram feed sent directly to you
When Spotify releases new albums, you can have it email you
Using WeMo, you can email to let it know when it should turn on or off lights at home

Get it Today!

As you can see, this isn’t just for the super, uber nerds like me (or, as Howie Goldfarb calls me, a “closet techie”).

Right now it has nine active channels with nearly 300 different recipe combinations. As the site grows, it has the opportunity to add another 46 channels, opening the recipes to thousands of cool things you can do.

But I must warn you: Block out at least 30 minutes to get on there. You’ll be sucked in. Quickly.

About Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She also has run, built, and grown an agency for the past 14 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.