PESO modelLast week, Spin Sucks became a teenager.

This means we now slam doors to show we’re mad and have crazy, dramatic mood swings.

OK, not really, but we couldn’t pass up a good teenager joke!

Still, since we are 13 and I suppose more self-aware, we decided to ask the Spin Sucks community to share their favorite memories with us.

There were some fantastic answers, but the winner belongs to Paula Kiger because it will forever make me laugh.






Just everything about it… Paula… Laura… the fact that no one seems to know what’s going on… it’s all hysterical.

I wasn’t ready to stop our little trip down memory lane and that’s what leads us to this week’s #SpinSucksQuestion:

What’s the most valuable thing you’ve learned from Spin Sucks over the years?

We should have expected many of you would say the PESO model.

And yet we can’t help feeling just a little proud.

We talk about the PESO model a LOT around here, and with good reason.

It’s crucial to the communications industry, strategic, and forward-thinking.

And, we all have Gini Dietrich to thank for all that!

The PESO Model—An Industry Standard

Christopher S. Penn:

Gini Dietrich’s PESO model. It’s become a standard in the industry, and I remember when I was working at an agency, we couldn’t come up with anything better without unnecessary complexity.

Adena J. White:

The PESO model! I was familiar with it even before I knew it was Gini Dietrich’s brainchild, which shows its wide-ranging impact on the public relations industry.

Travis Claytor:

The PESO model, but in as much as it taught me how to better convey the value of what I provide as a PR practitioner, agency owner, and strategic communications professional. I have, for some time, practiced integrated models of communication, but the way that Gini and the Spin Sucks experts implement the PESO model, and educate audiences and clients, takes the value of what we do to new levels, if not just more clearly conveys why it’s so important.

Shane Carpenter:

The obvious answer is the PESO model. It’s so big and important, but that’s short-changing everything that goes on at Spin Sucks. The articles on measurement, leadership, and the many facets of running an agency have been extremely valuable.

Why the PESO Model Works

The PESO model takes the four media types—paid, earned, shared and owned—and shows you how to integrate them in a whole new way.

With PESO, you can, for example, boost owned media, with shared, earned, and paid. You can amplify earned media with owned, shared, and paid. You can blend influencer marketing, media relations, blog posts, partnerships, sponsorships, and CSR in a way that helps organizations demonstrate results and achieves business goals.

Public relations professionals gain a fresh way to practice communications in the 21st century.

And we encourage you to build it into your communications plans, test it, and spread the word.

But Wait, There’s More!

Of course, we did have a few of you lovely people give other reasons why you’ve found Spin Sucks valuable over the years.

Howie Goldfarb:

That in general content marketing (narrow definition) for SEO/Lead Gen for most businesses fails the IRR/NPV test so it just consumes resources better spent elsewhere in most cases. But if you use content marketing smartly as part of a broader marketing strategy it will help support both the short and long tail revenue sales efforts.

Betsy Decillis:

I don’t think it’s a specific thing that’s been of the biggest value. It’s the community of people I have met and developed a relationship with:Christopher S. Penn,  Sunny Hunt, Laura Petrolino, Kate Nolan, etc. Thanks to Spin Sucks, I have a group of people that I might not know otherwise who have fantastic ears. The things Gini Dietrich  teaches are valuable in and of themselves. But the community she has created has been of the biggest help to me. And it’s 7 years to the day that I met Gini and I’m feeling all schmoopy about her. Schmoop schmoop.

Kate Nolan:

Pretty much what everyone else has said. It’s the community, the education opportunities (PESO, Modern Blogging Masterclass, etc.), and the many amazing opportunities to converse via GIF (both RDJ and squirrels!).

Want to Chime In?

If you’ve been around for even a little while, and have something to add, let us know.

We could not have made it this far without the help of our community and for that, we are so, so grateful.

Here’s to the next 13 years!

Whitney Danhauer

Whitney is living in Central Kentucky with her husband, Michael and her daughter, Evie Rose. She's an avid reader, an even more avid movie watcher, and loves nothing more than a well-placed pop culture reference. By day she writes about all things communications for Spin Sucks, by night she writes about whatever she wants. Her first novel, Good Riddance, was released in October of 2015.

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