Gini Dietrich

Social Media Do’s and Don’ts

By: Gini Dietrich | January 12, 2010 | 

I wrote this for a client today and thought it would be valuable for you.

The do’s and don’ts of social media, according to Gini Dietrich.


* Target your market to follow the right people.

* Offer actionable advice.

* Use your time wisely.

* Have an offer and call to action.

* Define your goals.

* Track results.

* Be respectful.

* Submit original content.

* Participate actively.

* Be open-minded about other points of view.

* Be honest.

* Be authentic.

* Be transparent.

* Be human.

* Be consistent.

* Use pictures, videos, and music.

* Scratch other people’s backs.

* Build a community.

* Listen!


* Be too sales-y.

* Be too anxious.

* Be afraid to offer information, knowledge, and wisdom.

* Be self-serving.

* Post news releases.

* Shy away from connecting and engaging.

* Get your feelings hurt when people unfollow you.

* Spam.

* Stalk people.

* Accept friend requests from people you don’t know or barely know.

* Be negative.

* Engage in dubious behavior.

* Try to maintain more than one profile for your brand (either personal or company).

What advice do you give when talking about the social media do’s and don’ts?

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.