Shane Barker

11 Social Media Marketing Tools to Help Improve Your Strategy

By: Shane Barker | January 22, 2020 | 
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Social Media Marketing Tools

Whether it’s work, online games, or social media apps, most people spend a large part of their day in the virtual world.

We just can’t seem to get enough of the internet.

Globally, there are 4.388 billion active internet users.

And 3.484 billion of them are active on social media. 

If you’re a business owner or an influencer, you can use this trend to grow your business.

Social media is one of the most powerful ways to promote your products or services and reach a wide audience.

However, managing your profiles can be a time-consuming process.

After all, you need to update Facebook, Twitter, LinkedIn, Instagram, and other social accounts regularly. 

That’s where social media marketing tools can help.

Here’s a list of 11 tools and an overview of what each one does best.

1. Buffer

Buffer is one of the most well-known social media marketing tools and lets you post to multiple social media platforms at once.

And it has an automation feature that enables you to schedule future posts. 

Buffer allows you and your team to draft, review, and provide feedback on your content before publishing.

And it offers free trials of their paid plans.

After the trial is over, you can either become a paid subscriber or continue with Buffer’s basic free package, which lets one user handle up to three social media accounts and schedule 10 posts.

2. Cortex

Cortex is an AI-driven platform that uses deep insights to make social media posting easy. 

With Cortex, you’ll know exactly what your audience wants.

This paid tool lets you create content that resonates with your customers and encourages them to take action.

And its automated content calendar finds the right time and content to post on your social media profiles.

Cortex digital asset management and Getty Images are integrated to find the best images and videos for your posts.

To find out more, request a free demo.

3. Talkwalker

Talkwalker is a freemium tool specializing in social listening and data analytics.

It comes with a unique AI-powered image recognition feature that lets you discover all the visual mentions your brand gets on different platforms. 

Additionally, it comes with sentiment analysis, so you can find conversations that positively or negatively affect your brand.

Talkwalker analyzes news websites, social networks, blogs, and other forums.

They have different pricing plans for small and medium-sized businesses and enterprises.

On top of your plan, you can also buy add-on services like image recognition, AI engine, historical data access, and more.

4. Tailwind

Tailwind is a paid tool that specializes in marketing on Instagram and Pinterest.

This visual marketing tool can discover content, monitor trends, schedule posts, and help you to amplify your reach. 

Other notable features include hashtag recommendations, customizable email reports, content recommendations, and more.

And you can keep track of key metrics that help optimize your strategy for better results.

The free trial can give you a better idea of their features.

And during the trial period, you can schedule up to 30 Instagram posts and 100 Pins on Pinterest.

5. Cool Tabs

Cool Tabs is another paid social media marketing tool.

It helps you run custom, interactive content campaigns, and monitor online conversations related to your brand.

And it lets you explore new storytelling techniques for your brand, and helps you organize quizzes, contests, polls, and more. 

Using Cool Tabs, you can also analyze content from various sources.

For instance, there are options for location analysis, automatic semantic categorization, and more.

To enhance your online reputation, you can integrate the segmented data with your CRM.

Cool Tabs offers free trials.

6. Iconosquare

Iconosquare is a paid measurement and analytical tool for Instagram and Facebook.

It comes loaded with advanced analytics to help you get valuable insights from data and built-in features like User Tagging, Geolocation, and Best Time to Post. 

To monitor your online presence, it also comes with social listening capabilities, including the mentions you get on Instagram

Iconosquare offers a 14-day free trial at no risk or obligation.

And during the trial period, you can explore the features of their Advanced Plan, and there is no limit to the number of Facebook pages or Instagram accounts you can add to your trial.

7. Sprinklr

Sprinklr is a four-in-one social media marketing tool that helps with social advocacy, social engagement, social advertising, and customer care.

For example, you can use it to monitor competition, check market trends, track audience engagement, schedule posts, get real-time insights into audience behavior, and measure the ROI of your content. 

Sprinklr is a paid tool and if you want to find out more details about their pricing plans, contact their sales team.

8. Khoros

Khoros is a trusted social media marketing tool that helps scale campaigns and measure performance on social media platforms.

Its newly added feature, Ads Capabilities, lets you plan and track social media ads more effectively. 

With Khoros Intelligence, you can get social listening data from multiple channels, and track competitor progress. 

This is a paid tool, but you can get a product demo for free.

9. Tweepi

Tweepi is an application specially designed to help market your brand on Twitter.

Its AI-powered features can help you grow your followers and boost your engagement rate. 

With Tweepi, you’ll find the best tweets in your niche and discover the best users to engage with.

Moreover, it removes inactive users for better engagement.

The tool will also help you keep up with your competition and monitor their content.

If you pay annually, Tweepi discounts its paid plans. 

10. Fanpage Karma

Fanpage Karma is a multi-functional tool to help with content creation, planning, and discovery.

It has a Deep Search option to filter results based on language, region, and categories. 

This will help you find the most interactive profiles in your industry on Instagram and Facebook.

And you can automatically post similar content across different social media channels.

They offer a free plan with limited features.

All of their paid plans include access for one user. For additional users, there is an extra charge.

11. Metricool

Metricool is a social media marketing tool that analyzes, manages, and grows your social presence.

It shows how your online ads are performing, monitors competitor strategies, and discovers the best time to post your content.

The free plan offers basic features.

If you want access to advanced features, opt for one of their paid plans.

Which Social Media Marketing Tools Do You Recommend?

Social media marketing can undoubtedly help you grow your business.

That’s why the right social media marketing tools can take your digital strategy to the next level.

Have you tried any of these tools? What other social media marketing tools would you suggest?

Please share your thoughts in the comments. 

Photo by JESHOOTS.COM on Unsplash

About Shane Barker


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.