Chris Brogan InquisitionBy Gini Dietrich

Chris Brogan is one of those guys you love to hate.

He was first to the social media world and quickly made a name for himself. He put himself out there – both personally and professionally – and it was easy for people to sit behind their computer screens and poke at him and his ideas.

But he is one of the good guys.

I met him in person in Norway – of all places – a few years ago. We were there (along with Maggie Fox, Valeria Maltoni, and Mitch Joel) to speak at a conference and I was both intimidated and in awe.

During the conference, people kept coming up to him, as if he were George Clooney or Matt Damon. And he was considerably gracious.

I watched him talk comics with one guy and books with another. He was reminded by several people that they had met before and not only did he remember having met them, he remembered small details about them that would seem insignificant to anyone else.

A true talent, it was incredible to watch.

Since that time, he has become a huge supporter of Spin Sucks and tells anyone who will listen that we are the go-to blog for PR pros.

That is why I asked him to sit on the Spin Sucks Inquisition hot seat today.

What is the Biggest Mistake You’ve Made in Your Career?

So far? My biggest mistake is shifting business models so fast, I go broke waiting for people to catch up to the new product.

What is One Thing about Yourself that Would Surprise Most People?

I’m pretty weird and willing to say most anything, so there’s not a lot left.

Let’s see.

I probably talk about poop more than any other business professional you know (not counting proctologists).

If You Could Achieve Everything You Ever Wanted in Life, but Had to Die 10 Years Sooner, Would You Make that Trade?


Imagine a 10 year longer trip in a suckier life?

What Industry Advice or Practice Would You Most Like to Cry Foul On?

How much space do I have?

I’m so annoyed by a lot of what the industry does.

Stop trying to systematize contact.

Make connection and engagement a really human thing.

Use systems so you can afford the time to do so.

What is the Best Book You’ve Read in the Past Six Months?

I loved Mark Divine’s The Way of the SEAL very much.

Why Does Spin Suck?

Spin sucks because no one’s buying.

I’m not sure we ever did, but I know we don’t now.

Where to Find Chris

His new book, The Freaks Shall Inherit the Earth, is available now.

You can also find him on Twitter, Google+, Facebook, LinkedIn, Pinterest, SlideShare, YouTube, Instagram, at Human Business Works, on his personal blog, at Owner Magazine, you can read one of his seven books, and you can subscribe to his newsletter.


Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich