My friend Ken Jacobs and I were talking the other day about Seinfeld.

What a great show that was! I remember where I was (at a TV station in South Bend, Ind.) when they announced the show was going off the air.

I suppose, if you’re so inclined, you could work backwards to figure out how old I am. Old enough to be working with a client on something PR-related at a TV station in South Bend.

That was the same trip I had dinner with Digger Phelps. I had no idea who he was at the time and I think that was slightly amusing to him.

But, back to Seinfeld.

Ken and I were talking about Seinfeld and I haven’t written a blog post about nothing in quite some time (17 months to be exact).

So, when I sat down to write today’s blog post, I tweeted, “I have no inspiration for my @spinsucks blog post. Who can help?”

I got a few really good ideas (I freaking love Twitter)!

  • @berniejmitchell suggested how mobile is the only thing we should be thinking about for 2013
  • @joecardillo suggested the General Petraeus scandal and how, from a communications perspective, it’s always the best idea to get out in front of something like this. And @soulati jumped on and suggested I use some of the comments in the blog post she wrote about it as inspiration.
  • @valettepiper suggested something about the private Pinterest boards because she doesn’t understand how they can be monetized so what’s the point? She also thinks they could be used for inappropriate and creepy photos, but that’s a story for another day.

Then I was scrolling through my Pinterest stream and I saw an image tied to a blog post called, “Best Practices for Using Pinterest.” And I thought, “Why do I need best practices? Why can’t I just use the site and enjoy it the way I want to?”

That’s when I realized it was time to step away from the keyboard and let my brain take a break.

So I’m off to ride my bike and do some pilates. Your job today is to provide me with a topic idea for an upcoming blog post. Something you’d like to see researched and covered because you’re too lazy to do it yourself or you don’t understand how it will affect your job or you just think it’d be hilarious to see me write about it.

What say you?

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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