Welcome to the fourth edition of The Three Things, brought to you by Michael SchechterHowie Goldfarb, and me.

What do you think of this series so far? Do you like it? Are you getting new and different content you wouldn’t otherwise see/listen to/read?

Let us know in the comments!

The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) so you have some extra time to spend perusing the obscure content we’ve curated for you (and one another) before your week begins and deadlines, meetings, and work takes over.

I Would Love On You – The Radiolab Blog

Michael on Love. As a cynical and jaded S.O.B., I was really looking forward to exercising a healthy dose of judgement on the first ever “Love Competition.” The competition/experiment placed seven strangers (well there’s one couple) in an MRI unit for five minutes each to see who could “love the hardest.” What started out as a good excuse to generally mock the feelings of others quickly became a genuine interest in who would win. Frankly, I’m worried I’m losing my jaded edge.

Regardless, take 15 minutes to watch this. While I refuse to spoil it, I think you’ll appreciate the outcome. And I dare you to tell me the 10 year old “contestant” isn’t the sweetest kid ever… oh dear… what’s happening to me?!?


Sesame Street and Child Development

Howie on Child Development. Until a little more than a year ago, I was an old man who lived carefree enjoying other people’s kids. I didn’t have to deal with a toddler pooping in her bath or spitting chewed carrots on the couch. Now I have a 16 month old and we read to her a lot. She can point to a lot of things and she doesn’t learn by watching television. This article in interesting in that it states children under the age of two should have zero television watching minutes.

But what is most disturbing is companies create child development video content for six to 18 month olds. Sitting in front of a screen doing nothing retards development. Crawling and putting dirt or berries in your mouth when no one is looking….that is development. As for Sesame Street….I think we’ll keep reading to her.

A Home at the End of Google Earth

Gini on Technology. This story is in the November issue of Vanity Fair (with Daniel Craig on the cover). In true VF fashion, it’s a very well-written, in-depth (long) article about a young man who was separated from his family when he was five years old. He was with his brother in India playing near a train station when he took a nap while his brother went exploring. When he awoke, his brother wasn’t there. A train had just pulled in to the station so he hopped on, thinking he’d find his brother there. After back and forth trips – including in and out of Calcutta several times – trying to find the train station where he started so he could get back home, he was found by a man who took him to an orphanage where he was later adopted by an Australian couple.

The story, though, only begins there. When he’s 24 years old, he uses Google Earth for many nights to see if he can find his home. It’s a pretty incredible story of how technology is enabling us to do things never before possible.

If you have a story, podcast, or video you think we shouldn’t miss, leave it in the comments!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich