Welcome to the fifth edition of The Three Things, brought to you by Michael SchechterHowie Goldfarb, and me.

Before we get started, everyone wish Howie good luck on Sunday. He’s getting married! I know he’d prefer me not tell the world, but too bad! Big, big congratulations to you and Isadora!

Michael (it’s weird for me to type that; I call him Shrek) and I were talking about this series earlier this week. My sense (based on traffic and social shares) is you like it. But do let us know if there is anything you’d like to see in here that we aren’t covering.

For those of you new to the series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) so you have some extra time to spend perusing the obscure content we’ve curated for you (and one another) before your week begins and deadlines, meetings, and work takes over.

Execute: A Book by Drew Wilson & Josh Long

Michael on Creativity. Tomorrow, Drew and Josh will finish writing Execute. While that may not pique your interest, the fact that they started it on Monday should. Why do this? Why write a book in a week? Well, their goal is to prove you can execute on ideas “immediately when inspired rather than following the normal rules.” As a life-long procrastinator and as someone who tends to want to wait until just the time is just right (and just in case you were curious, there’s never a “right time”), I’m fascinated and can’t wait to see how this project pans out. While it may not be worth the $29 to pre-order a hard copy sight unseen, I’ve been enjoying following the project and look forward to seeing the end result of a weeks worth of channeled creativity.

Italy Scientists Guilty of Manslaughter

Howie on Ridiculousness. I took geology in college. I learned in China, they can evacuate a city of five million if they knew an earthquake is coming. But if they did evacuate and there was no quake the next time, the people wouldn’t believe them and not leave.

In Italy, sis scientists and an ex-government official have been sentenced to six years in prison because of the 2009 deadly earthquake in L’Aquila. So now you have to cry wolf everyday to ensure they don’t get in trouble (wouldn’t you predict a quake everyday?) or they won’t work in the field. This is bad for science and bad for Italy.

Bond Ambition

Gini on James Bond. You can’t help but see James Bond-related articles, videos, and news right now. Their publicity machine is very well-oiled in advance of the movie’s release on November 8. While Daniel Craig is not on my top five list (I know, I know…he just doesn’t do it for me), this is a fascinating article about taking over the James Bond reins, his thoughts on bloopers, whether or not there is a secret “I played James Bond” club, and what he does when people buy him a martini at 11 a.m. Plus, the photos by Annie Leibovitz are amazing (as always). They almost make me want to put Craig on the top five list. Almost.

Your turn. What do you think we should listen to, read, or watch this week?

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich