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Top Five Stories for Week Ending Oct. 15, 2010


Social Media | October 15, 2010

The rumors are true … I am on vacation next week! So my dear friend, Mark Schaefer, has agreed to write next week’s top five blog post. Be nice to him…he’s doing me a HUGE favor! I am going to be checking in throughout the week and will still be posting something every day. But I can’t pre-write the top five stories so he’s going to help me out. Thanks Mark!

The top five stories (other than the Chilean miner rescues and the mistress and wife finding out about one another, which I think is just, well, spectacular!) for week ending October 15, 2010 follow.

5. Facebook’s New Groups Feature Worries Some. This actually ran last Friday, but after I wrote this blog post, so you’re getting it this week. I love the “joke” Michael Arrington played on Mark Zuckerberg to prove a point about Facebook privacy. Regardless of how you feel about the opt-out privacy that is Facebook, be very well aware of what other people can do with your information.

4. How to Engage In Social Media. I spoke at the Crain’s Small Business Forum on Tuesday and Jackie Lampugnano was there. If you don’t know Jackie, she’s a communication up-and-comer and she loves shoes almost as much as I do. She did a phenomenal recap of the panel discussion about social media for small business use.

3. Good CEOs Are Insecure (and Know It). Howard Schultz is so dang smart and this New York Times article doesn’t prove otherwise. It’s infuriating to me when you read stories of successful entrepreneurs who act like they’re perfect, make no mistakes, and got to their level of success overnight. This article talks about how the good CEOs know their weaknesses and build on them to become better leaders. Something everyone can do, no matter your title.

2. Is Social Media Creating a Generation of Cowards? Speaking of Mark Schaefer, he did a brilliant take on Malcolm Gladwell’s New Yorker piece about social networks not developing the relationships we believe they do. While I don’t agree with him entirely (I think every generation thinks the next one is going to be super screwed up and we all manage to survive), it’s a really smart look at how technology is taking away social skills.

1. Sesame Street Smell Like a Monster. I LOVE Grover (and Elmo, too, for that matter) and I LOVE this take from Sesame Street on the Old Spice commercial. If you haven’t seen it, by all means, view immediately!

And, while it’s not worth continuing to read about, Gap did change their logo back to their old one because of the outcry from their “customers.” That being said, only 17 percent of their customers knew the logo changed so they really listened to the outcry of the blogosphere. Sigh…

Have a great weekend!

author avatar
Gini Dietrich
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model® and has crafted a certification for it in collaboration with the S.I. Newhouse School for Public Communication at Syracuse University. She is co-author of Marketing in the Round and co-host of The Agency Leadership podcast. She also holds “legend” status on Peloton.
Gini Dietrich headshot.

Gini Dietrich

Founder and CEO

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model® and has crafted a certification for it in collaboration with the S.I. Newhouse School for Public Communication at Syracuse University. She is co-author of Marketing in the Round and co-host of The Agency Leadership podcast. She also holds “legend” status on Peloton.

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