Gini Dietrich

Top Five Stories for Week Ending Oct. 29, 2010

By: Gini Dietrich | October 29, 2010 | 

Have you ever fit two weeks into one? That’s how this week has felt, but I have to say that, without Patti Knight, I’d still be digging through emails and would have accomplished nothing. But, because she is a saint and filed emails, answered ones that she could, and left me the ones that could only be answered by me, I got through them all of them on Monday. Which also means I was able to stay caught up on my Google Reader (I actually use the Reeder app on my iPad) and found some really, really good stuff for you! It’s going to be hard to narrow it all down to just five.

But I’m going to try so following are the top five stories for week ending Oct. 29, 2010.

5. Why It’s Time to Say Goodbye to Free WiFi. If you haven’t heard about Firesheep, it is a Firefox extension that allows you to see other people’s private information over unsecured WiFi networks. I’m not entirely sure why it’s OK to create an add-on that allows anyone (and I mean anyone) to access private information, other than making people more aware of the instability of unsecured networks (which is what the creator is stating). Even though this blog post by Peter Shankman talks about free WiFi networks, it’s really only accessible to the free networks that aren’t secured (so if you’re on the free WiFi at Starbucks, you need not worry). Read the blog post and be aware that, if you log onto a free and unsecured WiFi network, someone sitting next to you could have Firesheep installed and see ALL of your passwords and login information. Scary stuff…and it’s not just for hackers anymore.

4. Destroying the Myths of B2B Social Media. When I speak, I hear ALL THE TIME comments such as, “my customers don’t use the Internet” or “my business is unique and my customers aren’t consumers.” Uh huh. What’s the stat? 4.2 billion people in the world have toothbrushes and 4.6 billion people have smart phones. But your customer isn’t a consumer nor do they use the Internet because your business is so unique. Suuuuuure. That’s why I love this post from Jay Bear that dispels myths you have in your head about your unique B2B business and the web.

3. Unicorns, Rainbows, and Work-Life Balance. How can you not click on a blog post with that title?! Don’t we all want unicorns, rainbows, and work-life balance? I know I do, but I’d also add monkeys into my title. Because, well, monkeys make everyone laugh. But this is about Pamela Slim, not about me (or monkeys) and her quest for work-life balance and everything in between. Her husband travels for work six days a week so she’s left to not only work full-time, but also manage the house and the kids by herself. For any of you who get frustrated or exhausted by wanting to have it all, this is a great “stop and smell the flowers” post.

2. Gross Rating Points are for TV, Not Online Video. Well, it seems we can all become networks and syndicate our work now. Kanter Video, a company held by WPP (one of the largest holding companies for PR, marketing, and ad agencies) is launching Vidieolytics. The platform is open-source and it measures video in its own right, not in the old television model. They say the measurement is effectiveness and engagement, which I’m not sure I agree with, but the concept is interesting. Pay attention to what this means for you in your video work in the next year.

1. Memo to Malcolm Gladwell: Nice Hair, But You Are Wrong. Remember at the beginning of the month when Malcolm Gladwell wrote in the New Yorker that social media isn’t a tool for starting or building relationships and that nothing will be accomplished through the people you meet online? Well, the New York Times has a response that is created from an essay that Twitter co-founder, Biz Stone, wrote in The Atlantic. You can read and form your own opinion, but I’ve seen A LOT of good and a lot of change through social media, beginning with helping the Haitian victims to helping a little girl get a wheelchair after an airline broke hers. And the play on Gladwell’s hair? Well, that’s just funny!

And, before anyone asks, you cannot borrow Patti. But you can mark your calendars for Nov. 3 at 2:00 CT to join Joe Hackman, Shonali Burke, Danny Brown, and me for PRapalooza on BlogTalkRadio. If anything, it’ll prove to be interesting as Shonali speaks intelligently, Danny tries to keep up, and I provide color commentary (otherwise known as me making fun of Danny while helping Shonali shine).

Have a great weekend!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Bring it, girlie girl. 🙂

  • ginidietrich

    @dannybrown You should be shaking in your boots! Especially after telling @arikhanson I have cobwebs in my hair!

  • @GiniDietrich Now now, miss, I didn’t say you had cobwebs *in* your hair – I believe the phrase was “cobweb hair”. And if I recall, it was @arikhanson that suggested it in his reply 😉

  • ginidietrich

    @dannybrown Oh good point! Here I am trying to get YOU in trouble for something arikhanson said.

  • JoyFull_deb

    Calendar marked….Check!! And, I didn’t realize that you had “cobweb hair”…..must have missed that….LoL.
    Two of my all-time favs: YOU & @DannyBrown on the same show….could it get any better????

  • Well, after that build-up, I’d better speak intelligently, Gini…! “Talk” to you soon!

  • We may lack choreography but we will certainly not be lacking personality. Looking forward to Wednesday 🙂

  • ginidietrich

    @JoyFull_deb Sigh…I DON’T have cobweb hair! @Dannybrown is causing trouble! Now you know why I’ll be making fun of him on Wednesday.

  • ginidietrich

    @Shonali Oh! I have no doubt you will!

  • ginidietrich

    @hackmanj Well, we’ll be lacking ONE personality, but it won’t be you, @Shonali or me!

  • @GiniDietrich @Shonali oh burn… 😉

  • @hackmanj @GiniDietrich @Shonali Pish posh.

  • Thanks for these, Gini! I loved the one about Malcolm Gladwell. I love his books, but I must disagree with his generalizations. Twitter and Facebook are definitely means to an end, but they are great tools that would have undoubtedly helped activists in the past.

  • ginidietrich

    @JonHearty I agree Jon! I’m pretty sure he writes that stuff to be antagonistic. And I’m also 99.99 percent certain he doesn’t understand the value of social media because he doesn’t use it.

  • ginidietrich

    @Dannybrown xoxo

  • @GiniDietrich So very true. I feel like it’s not a matter of if he will use it in the future, but when!

  • @GiniDietrich Dammit, I just added to your points for that! 😉

  • @GiniDietrich @Shonali I’m looking forward to hearing Shonali’s dulcet tones again, been way too long 🙂

  • JoyFull_deb

    @GiniDietrich @JonHearty So my question, probably a lame one, is this: Why would he even broach the subject of social media & relationship building? And, especially since it is apparent (Gini said so) that he doesn’t even understand it ?

    Just thinking out loud.

  • @JoyFull_deb @GiniDietrich @JonHearty Are we still talking about Malcolm Gladwell, or is it Bob Dole now? 😉

  • JoyFull_deb

    @Dannybrown @GiniDietrich @JonHearty OH…definitely Gladwell, however, we COULD start a discussion about Bob Dole…I wonder if he’s on Facebook or Tweets???? LoLoL

  • @JoyFull_deb @GiniDietrich Hate, hate, hate. Haters gotta hate. Maybe he knew it was such a bold statement it would attract attention and publicity…?

  • JoyFull_deb

    @JonHearty @GiniDietrich Good answer!!!!……Me & Gini, haters???? LoL…no way :=)

  • @JoyFull_deb @GiniDietrich are not haters, they are lovers 100%. Thanks for the comment love!

  • JoyFull_deb

    @JonHearty @GiniDietrich Well…..thank YOU very much….you get a point for that answer!!! WOOT!!! Thanks, love “=)

  • ginidietrich

    @JoyFull_deb @JonHearty Jeez. I guess since you can’t use Twitter and Facebook today, this is the playground!? Not that there is anything wrong with it! I LOVE IT!! Do more of it!