I love Sprint’s new commercial for the 3G “Now Network”. I’m a sucker for a good factoid — there is something about it that draws me in. And I especially like the call out to Twitter … and the reference to dippers made me laugh.
The campaign is produced by Goodby, Silverstein & Partners in San Francisco and they stand by the statistics being real. Which of course makes me appreciate it even more.
What’s even more fun is the new Sprint Web site with more in the “now” facts. ADWEEK points out that you can actually download a widget offering a selection of data and that we can soon see this campaign in print.
So you know I love it, but looking online it seems as though consumers don’t find it as thrilling as I do. What do you think?