COMMUNICATION and REPUTATION Management in the DIGITAL AGE
Unleash Your Secret Weapon for Restoring Trust... Open and Honest Communications
Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications.
Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do.
You will learn how to:
Share your story more powerfully—without sex, extortion, or “truth-stretching”
Humanize your organization, even if you don’t have outsized personalities
Tell the truth, using the best techniques honed by centuries of storytellers
Converge paid, owned, earned, and shared media—and get more value from all of them
We love this book! I bought a copy for everyone in the office to read and devour.
This is not a pop-marketing book. It's one I wish I'd read when I was starting out.
If your job includes public relations, or you pay PR people, you’ll be glad you read this book.
Dietrich's PR expertise provides a deep pool of experiences to pull from and share.
You'd assume a PR book would have limited application for non-PR pros, but you'd be wrong.
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