Unleash Your Secret Weapon for Restoring Trust... Open and Honest Communications

Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. 

Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do.

You will learn how to:

Share your story more powerfully—without sex, extortion, or “truth-stretching”

Humanize your organization, even if you don’t have outsized personalities

Tell the truth, using the best techniques honed by centuries of storytellers

Converge paid, owned, earned, and shared media—and get more value from all of them

Buy It Now

We love this book! I bought a copy for everyone in the office to read and devour.


This is not a pop-marketing book. It's one I wish I'd read when I was starting out.

Jono Smith 

If your job includes public relations, or you pay PR people, you’ll be glad you read this book.

Douglas Burdett

Dietrich's PR expertise provides a deep pool of experiences to pull from and share.

Brian Meeks

You'd assume a PR book would have limited application for non-PR pros, but you'd be wrong.

Karen Wilson

About the Author

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm based in Chicago. She is the founder and author of Spin Sucks, the co-author of Marketing in the Round, and co-host of Inside PR. She also hosts the weekly Spin Sucks podcast.