Today’s guest post is written by Mana Ionescu. 

During the holidays I prepared two days of meals, made three grocery trips, and cooked for about 12 hours straight.

In the end, we ate for 45 minutes each day, and the mashed potatoes were the most popular food item.

This reminded me of the lesser-known, and rarely-discussed side of marketing.

Behind the public side of marketing there are fundamental mechanisms that take place. And, just like cooking, marketing is a process that culminates in a quickly-consumed output.

Much too much conversation happens around the output so I decided to put together a list of the “secret sauce” ingredients that will help you improve your marketing efforts, starting with the foundation. (more…)