Today’s guest post is by George Zlatin.
There has been a paradigm shift in the SEO community during the last year.
Google has made their algorithm more favorable for companies that focus on creating unique quality content.
This content can be created in many forms (blogs, infographics, videos, etc) and can be leveraged in different ways.
Google has always preached about content, but now they have actually done it, they have followed through with their threats.
Companies that don’t get this concept and don’t put it on their budget are going to be left behind in 2013.
The end goal is still the same (to get links) but the means to an end has changed – from backdoor tactics that were meant to trick Google into thinking your website was worth it’s rank, to full-fledged marketing strategies that engage people and make you deserve your top ranking.