Today’s guest post is by Yvette Pistorio.

Social media has become very visual.

Photos and videos are taking center-stage as the most shared and talked about forms of content.

Given the rise of smartphones with cameras built into them and the growth of Pinterest, Tumblr, and Instagram, the percentage of photo and video sharing is high.

And now we have Vine, a video app that is social media’s shiny new toy of the moment.

A 2012 study by ROI Research says when users engage with friends on social media sites, it’s the pictures that are enjoyed the most.

Forty-four percent of respondents said they were more likely to respond to brand posts involving pictures or status updates.

And according to All Twitter, 36 percent of links shared on Twitter are images. (more…)