Today’s guest post is written by Heidi Cohen. 

Today’s multi-platform, device-indifferent, connected world requires 360 degree branding.

By increasing the value of the products, companies, and people they represent, brands are an essential element of PR.

Whether you’re working with a B2B, B2C, non-profit, or are a solopreneur, the brand must be consistently represented online and off.

Social media and content marketing offer a wide range of media formats beyond text including photographs, videos, audio, presentations, and real life events. As a result, a well-rounded view of your brand often extends beyond an organization or individual’s brand guidelines. (more…)