An entrepreneurial attorney with an MBA, Adam Zuckerman is a blogger and people connector inspired by the intersections of business, law, media, technology, and all things outdoors.

You may have noticed that Maker’s Mark has tapped actor, comedian, and television personality Jimmy Fallon to narrate it’s most recent TV commercial, “It isn’t about hype.”

For those unfamiliar, Jimmy is an ex-SNL cast member, now hosts NBC’s Late Night With Jimmy Fallon, and has had roles several movies such as Almost Famous and Fever Pitch.

Now, I have no problem with Maker’s Mark selecting Jimmy Fallon as a spokesperson.  He’s cutting edge, personable, and someone I genuinely imagine throwing back a few Makers Mark cocktails.  On the rocks, Manhattan, or even a classic Old Fashioned; it’s all plausible.

Yet, I do take issue with the script.   (more…)