We’ve come a long way in the last few years.

Pretty much everyone knows the definition of blog.

Most ad agencies – and people, for that matter – are on Facebook.

We’ve stopped putting ‘the’ in front of Twitter and LinkedIn.

And many of the Big Insights and thought leadership we’ve heard and re-tweeted have simply become the way we connect and do day-to-day business.

The insights such as:

• Be transparent and authentic on social networks.
• Don’t sell; tell stories that engage your community.
• Develop a strategy and be able to nimbly adapt.
• ROI matters. Set up measurable goals and don’t be afraid of numbers.
• It’s important to know where your audience is and go where there. (more…)