Guest post by Nancy Lyons and Meghan Wilker of the Geek Girls Guide.

The above flowchart (full-size image here) is an edited version of an official document authored and circulated by the Air Force – the “United States Air Force’s Web Response Assessment.” We use this document often (with permission) and believe it to be an ideal example of a social media response plan.

We love it so much we share it with brands and businesses of all types looking for a solid foundation from which to build their own plan. The whole thing is pretty darn valuable, but we couldn’t help but call out some critical points.

Here are five things the Air Force knows about social media that you should, too: (more…)