It’s likely not going to come as a surprise to you to read nearly everyone knows how to click past banner ads, watch the required five seconds of an ad before skipping it to go on to a video, click out of pop-up ads, and fast forward through commercials during television programs.

Combine that with the fact that we’re spending more and more time on the social networks and this year proves to be an interesting time for communicators.

Native advertising is a term you’re going to hear a lot about this year and it’s going to affect how you create content.

You already see some of this through Promoted Posts on Facebook and Sponsored Tweets on Twitter because many PR professionals are charged with both. Now the lines between advertising, communications, and marketing blurs even more. (more…)