Stacey Hood serves as marketing director for Momentum Communications,  based in Birmingham, and is a founding board member for Alabama Social Media Association.

Crisis communications, like many other areas in the typical PR practice, have changed dramatically with social media.

Long gone are the days of the simple one-way reactive plan. There are many sources of crisis communications and it’s necessary to think of the variety of sources you, as a PR pro can draw upon to share the messages.

Thanks to social networks such as Twitter, this source can be an audience member, a pro or, in the case of a natural event, even someone completely unexpected, such as a TV meteorologist. (more…)