Last week, we talked about the idea that many of our bosses or clients think we’re not creative enough.

It created a lot of really good conversation about why we’re not creative enough, what being creative really means, and how to bring that back into the trade while remaining focused on measurable results.

Then Alex Wood sent me an article from an Australian media and entertainment online publication called, “Accountancy May Be a Profession, but PR is an Art.”

It’s an interesting piece in which author Graham Goodkind (awesome name!) talks about how art that looks like it took 30 minutes to create can be sold for $95,000. He goes on to say it’s amazing how artists can ask for what they think the piece is worth, and not base it on how long it took (or didn’t take) to create it. They quantify the input, rather than marveling at the output. (more…)