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Guest post by Ann Manion, president of Hotel Advantage.

I would not describe the hospitality industry as a community of early adopters when it comes to social media.

As a specialist in hotel reputation management, I’ve watched hoteliers confront companies such as Trip Advisor and request the removal of unfavorable reviews from their profiles.

Too many hotels have no track record for responding to online guest reviews. And not enough of my colleagues have dipped their toes into Twitter and LinkedIn. (more…)