A couple of weeks ago, PR Daily asked me to share my employee to entrepreneur story. I thought you’d enjoy it as well.

For the first 13 years of my career, I worked in food and agriculture communications. From the farm to the fork is how we positioned ourselves in new business meetings, and I had the distinct pleasure of working with celebrity chefs, major brands, and wicked smart professionals.

One of my biggest (and most favorite) clients at the time was Ocean Spray. I led the team that launched 100% juices (from a PR perspective) for them and to say I felt like I owned its success is a mild understatement.

I loved working on that business. We were given creative freedom and, the year the 100% Juices came out, we created a campaign called the Art of the Ocean Spray Harvest. (more…)