Andrew Hanelly creates and executes digital strategies for clients at TMG Custom Media.

Your intern has more Twitter followers than you do.

That is great. But what happens when she gets offered that gig with the agency across town?

Will your corporate blog survive? How about that snarky Twitter account or well-maintained Facebook page?

Though much of management is wearing the “social media strategy” hat in the board room, the work gloves of “implementation” are being worn by interns more often than you might think.

In other words, the board room is preaching social media, and the interns are the ones practicing.

Don’t believe me? Check the ads for a “social media intern” on your favorite job site. It gets alarming when you read what these companies put in the interns’ job description. (more…)