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Today’s guest post is by Unmana Datta.

I’ve always felt interview-style blog posts are a great way to create content for a business site.

But I’d only taken advantage of them in an ad hoc way until a few months ago, when I started a regular interview series on my business blog.

Based on my experience, I wanted to share with you the top six reasons – and benefits –  to starting your own series of interview-style posts. (more…)