As part of our expert Q&A series, we chatted with David Olson, vice president at ARANet, about what’s happening in the more traditional media relations world with the changes in our industry. We’ve used them for many years and have watched them change with the times, by adding links and SEO, which have been very beneficial for us and our clients. But we’ve been a little disappointed with the fact that they don’t allow specific landing pages so we can more accurately track results to a specific campaign.  We like what he has to say about all of this…see if you agree.

ARA allows links and videos within a release, but in regards to social media, what is special about your  SEO reporting?
Our SEO reports are part of a new, comprehensive restructuring of our online client reporting. In addition to the standard metrics related to article placements – which, of course, benefit from our outbound social media efforts – we’re very excited about rolling out the new SEO-specific metrics.

The SEO program delivers hundreds of backlinks from credible media sites to our clients’ websites. We try to visually showcase these backlinks through charts that highlight the lift in results over time. Another cool feature is a pie-chart that shows the percentage of our clients’ overall backlinks that were generated specifically from the ARAcontent media distribution. (more…)