Today’s guest post is written by Ardath Albee.
I was invited to join the panel of a roundtable over on Focus last week to share my thoughts on what B2B marketers learned in 2011 and make a few “bold” predictions about what’s coming at them in 2012.
I was joined by Adam Needles, Michael Brenner and Craig Rosenberg.
The discussion got a bit lively, and you can listen to the archive.
In the meantime, I’ll share with you my perspective based on what I’ve seen, heard, and discussed with B2B marketers during the past year.
Before I start, I’d just like to say that it’s been a very interesting year. (more…)