A year ago, I cautioned people that if we aren’t careful, Twitter was going to eventually be a bunch of PR people talking to a bunch of PR people. Then, last week, I boldly predicted that I think Twitter is going to die if they don’t quickly figure out how to make money. So I was anxious to hear the big advertising announcement by Twitter earlier this week…hoping they’ve figured out how to monetize, and balance the professions who participate in, my favorite social platform.
Um, not so much. (more…)