Today I (Lisa Gerber) ramble from influence to bartending to staying out of trouble.

Last Friday. 5:45 am. I just read and commented on Danny Brown’s post about Marketing and the Emotional Connection. The airplane doors closed. I am on my way home to Idaho for the week.

I dutifully shut down my phone and opened my book. See? There is always something to keep my attention.

The flight attendants launched into their safety presentation as I continued to read. Except this time they won the competition for my attention. I watched. Not because of that Seinfeld episode. (You know, the one where Jerry thought they were going to crash and frantically asked for a refresher course?) No, I closed my book and looked up over the seat in front of me and watched this guy re-enact escaping the plane and running, banging his feet heavily and noisily on the floor, down the lighted aisle. Don’t ask me why, I thought it was hilarious. I watched him snap himself with the rubber band of the facemask and I laughed out loud. (more…)